iwoca.co.uk - Senior Performance Marketing Manager (Paid Social)
Requirements
• Mechanically curious: You understand why platforms work the way they do, stay updated on algorithmic changes, and have an industry network for shared learning. • High-initiative: You define experiments, draft business cases, and drive projects forward without waiting for explicit briefs. • Analytically self-sufficient: You pull your own data, build your own performance views, and think in terms of CLTV, ROI, and marginal returns. • AI-native: You already use AI tools meaningfully in your work - whether for creative analysis, reporting, workflow automation, or something we haven't thought of. • Commercially minded: You care about profitable customer acquisition and lifetime value. • Proven track record of scaling paid social budgets based on measured commercial performance. • Deep campaign architecture expertise on Meta (bidding strategies, audience signals, and creative interaction). • Experience with multi-product, multi-market and value-based bidding models. • Strategic creative capability connecting concepts to commercial hypotheses. • B2B paid social experience (or strong analytical background in B2C). • Experience managing or coaching junior team members. • Fluency in measurement and incrementality (conversion lift studies, holdout methodologies, and incremental value). • Hands-on experience with TikTok advertising at scale. • Fintech or financial services background.
Responsibilities
• Strategy & Campaign Architecture • Own Paid Social as a channel: set the vision, define the road map, allocate budget, and report on performance to leadership. • Bring our credit card product to market through paid social: build the campaign strategy, creative approach, and measurement framework for a major product launch. • Architect full-funnel structures across Meta, TikTok and LinkedIn - awareness, prospecting, lead capture, re-targeting, and conversion - with clear success metrics, audience hand-offs, and frequency management at each stage. • Manage multi-product overlap: flexi-loans, credit cards, and other products share audiences but serve different customer needs. • Expand audience reach through content-led lead capture campaigns targeting out-of-market prospects to fuel top-of-funnel growth. • Scale into new platforms where there's genuine opportunity; we’ve validated a significant opportunity on TikTok, but other platforms such as Linkedin and Youtube Shorts remain largely untapped. • Creative Strategy & Production • Develop creative that actually stands out: paid social in financial services is full of generic stock imagery and safe messaging. We want you to push beyond that, finding the concepts, formats, and creators that people actually notice. • Make a significant investment in video and influencer marketing: build relationships with creators who can speak authentically about business finance, and develop a pipeline that delivers volume without it becoming generic. • Build a testing framework that connects creative concepts to commercial outcomes • Partner with the Brand team to make sure performance and brand creative reinforce each other rather than pulling in different directions. • Measurement & Incrementality • Design, run, and turn conversion lift studies and geo-lift tests into investment cases that prove incremental value and justify budget expansion. • Partner with Data Science and the Acquitech team on attribution methodology, event architecture, and multi-step conversion tracking. • Extend testing beyond ad platforms to landing page experiments and signup flow improvements to reduce drop-off between click and conversion. • Leadership & Stakeholder Management • Manage and develop a Performance Marketing Executive, coaching them on strategic thinking and commercial analysis while delegating clear operational ownership. • Partner with Data Science, Engineering, Compliance, and Brand teams, while getting genuine strategic value from Meta and TikTok platform reps.
Benefits
• Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • What's your phone number? • or drag and drop here • For example, if you’re applying for a role in one of our UK offices, please state whether you are a British citizen or hold a status such as Indefinite Leave to Remain, EU Settled Status, Graduate visa, Student visa, Skilled Worker visa, Spouse visa, or Permanent Residency. • We’d like to understand why you’re exploring new opportunities. Whether it’s a lack of growth, feeling undervalued, needing a new challenge or a change outside your control, like redundancy. We want to understand your needs and what matters to you. • We’d like to understand what you prioritise when choosing your next role. Is it autonomy, growth, mission, flexibility, location, money, team-work, the office environment, or something else? What direction do you want your career to take in the next few years? • We’d like to understand what kind of tasks or projects you enjoy most. Whether it’s problem-solving, team collaboration, strategy, tactics, research, or something else. This helps us determine how this role aligns with what you get satisfaction from. • I prefer not to answer • Another Gender Identity • Person with disability • Refugee or immigrant • None of the above • Our data retention policy.When you apply for a job at iwoca we will retain your personal data (includes your CV, email correspondence, interview notes and application test scores) for a period of time so that, in the event of a legal claim, we can demonstrate that we did not discriminate against applicants on prohibited grounds and that we conducted the recruitment process in a fair and transparent manner.For candidates applying to our vacancies in the UK:If you are unsuccessful with your application we will keep hold of your data for 6 months. For more information on this, please see our UK candidate privacy notice.For candidates applying to our vacancies in Germany:If you are unsuccessful with your application we will keep hold of your data for 6 months. After this period, we will securely destroy your personal data in accordance with our DE Data Retention Policy.Optional : Consent to extended retention period:If you are happy to give us consent to do so, we would like to keep your data for up to 24 months so we can contact you should any future opportunities arise. Please tick the corresponding consent box below if you would like us to retain your data for that extended period. You can withdraw your consent at any time by contacting us via the details below.Help or queries:If you have any questions about our privacy policies or the protection of your data please contact our data protection officers by email at [email protected] (UK) or [email protected] (Germany) • Our data retention policy. • For candidates applying to our vacancies in the UK: • 6 months • For candidates applying to our vacancies in Germany: • 6 months • Optional : Consent to extended retention period: • Help or queries: • Note: The consent period lasts for 2 years • Recruiting Privacy Policy
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