omaze - Senior Performance Marketing Manager - ATL

• Lead Global Media Strategy • Define and execute Omaze's global ATL media strategy, ensuring investment supports commercial objectives and market growth. • Lead the development and execution of the global ATL media strategy, ensuring investment supports each market's commercial objectives and growth targets. • Translate business priorities into effective media strategies that balance brand building with measurable performance outcomes. • Identify new media opportunities, channels and market trends to drive competitive advantage. • Drive Integrated Marketing • Partner with Growth, Product, Brand and Creative teams to deliver fully integrated campaigns across paid, owned and earned channels. • Ensure ATL activity complements wider acquisition, retention and brand initiatives. • Align media investment with broader business priorities and product launches. • Own Media Planning & Agency Partnerships • Build strong relationships with global media agency partners to deliver best-in-class planning, buying and optimisation. • Review, challenge and approve media strategies and plans, ensuring they are aligned with business objectives, audience insights and commercial targets. • Lead commercial negotiations with agencies and key media partners to maximise value and effectiveness. • Optimise Marketing Investment • Own and manage significant ATL media budgets in partnership with Finance and Growth teams. • Develop investment scenarios based on commercial objectives, market conditions and growth opportunities. • Continuously optimise budget allocation using campaign performance, customer insights and business priorities. • Ensure marketing investment delivers maximum return whilst supporting long-term brand health. • Build Best-in-Class Measurement • Partner with Data and Analytics teams to develop robust measurement frameworks across all media activity. • Lead attribution strategy, Marketing Mix Modelling (MMM), incrementality testing and experimentation programmes. • Analyse campaign performance, media effectiveness and customer data to generate actionable insights that inform future planning. • Present performance updates, investment recommendations and commercial insights to senior leadership. • Collaborate on Creative Excellence • Work closely with Brand and Creative teams to develop high-performing campaign assets that maximise media effectiveness. • Produce clear creative briefs with defined objectives, success measures and delivery timelines. • Foster a culture of continuous creative testing and optimisation to improve campaign performance. • Lead & Influence • Act as the senior performance marketing expert across the organisation. • Influence executive stakeholders through data-driven recommendations and strategic thinking. • Mentor and develop team members while promoting a culture of curiosity, accountability and continuous improvement.