planday-from-xero - Senior Partner Marketing Manager
Requirements
• Experience: 6+ years in B2B marketing with 3+ years focused on partner or ecosystem marketing within SaaS or technology sectors. • Strategic mindset: Strong ability to translate business goals into actionable GTM strategies and measurable outcomes. • Executional excellence: Proven track record in running successful co-marketing and affiliate programs from concept to analysis. • Collaboration: Skilled at influencing and aligning cross-functional teams (Sales, Product, Partnerships, RevOps). • Data-driven: Confident in using data and insights to inform decisions, optimize campaigns, and communicate results. • Communication: Excellent written and verbal communication skills; comfortable presenting to senior stakeholders and partners. • Tools: Familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), affiliate software, and analytics tools. • Mindset: Self-starter with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment.
Responsibilities
• Partner GTM strategy and leadership • Define and lead the partner marketing strategy , aligning with regional GTM and growth objectives. • Build and operationalise a scalable framework for the Planday partner programme — from planning and activation to measurement and optimisation. • Collaborate closely with Partnerships, Sales, Product, and RevOps to align partner programs with revenue goals and ensure visibility of impact. • Integration partner marketing • Co-develop and execute joint GTM campaigns with key integration partners (e.g., payroll, POS, accounting, and software ecosystem partners). • Drive co-marketing initiatives such as (but not limited to) webinars, joint content, case studies, and in-market events to generate awareness and qualified referrals. • Establish regular reporting on partner-sourced and influenced pipeline, demonstrating the partner’s contribution to revenue. • Affiliate growth and enablement • Design, launch, and scale a marketing-supported affiliate lead generation engine that delivers consistent, high-quality leads. • Build campaigns to recruit, engage, and activate new affiliates — ensuring they have the tools and content to succeed. • Partner with RevOps to ensure affiliate tracking, attribution, and reporting are embedded and accurate. • Test new acquisition channels and creative approaches to optimize affiliate performance and ROI. • Performance and optimisation • Track campaign results and share insights to continuously improve performance and partner collaboration. • Experiment with new co-marketing formats and incentives to increase engagement and conversions. • Report regularly on key metrics including pipeline contribution, partner engagement, and ROI.
Benefits
• Benefits like pension, health insurance, inclusive support for new parents and generous vacation • On top of your annual base salary, you are offered to be part of an Employee Share Plan • Growth and progression opportunities – we want you to grow with us • Flexible remote work • Strong social culture with lots of team and company activities • Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe • Healthy work-life balance and autonomous approach to work. We trust in you and your abilities • Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work. • At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer.
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