AvePoint - Customer Lifecycle Marketing Manager
Requirements
• Candidates for this role should possess: • A minimum of 5 years of experience in lifecycle, retention, Gainsight, focusing on B2B audiences. • Familiarity with Gainsight is a plus • Experience designing and scaling customer lifecycle programmes across multiple delivery models; including direct, partner-led, reseller, and managed-service routes to market, while maintaining a consistent digital customer experience and clear ownership model. • Comprehensive understanding of the post-sale B2B customer journey, including onboarding, product adoption, retention, and expansion strategies. • Proven experience in designing lifecycle journeys using behavioural signals rather than solely relying on time-based communication. • Strong analytical skills, facilitating the translation of customer insights into impactful marketing strategies. • An ability to thrive in cross-functional collaboration with teams across Product, Sales, and Demand Gen departments.
Responsibilities
• Ownership and scaling of the B2B post-sale lifecycle strategy, guiding it through the stages of onboarding, activation, adoption, retention, and expansion. • Experience in product-led growth lifecycle: Use product-usage, intent, and health signals to trigger personalised journeys that accelerate activation, deepen adoption, identify product-qualified expansion opportunities, and improve retention. • Designing lifecycle programs aimed at future growth, including automated onboarding processes and adoption campaigns triggered by customer actions. • Utilizing customer engagement data to unearth attach opportunities and enhance lifecycle performance. • Developing and refining customer communications across diverse channels such as email, in-app messaging with personalised interventions at scale • Collaborating closely with the Customer Success and Product Marketing to facilitate post-sale, renewal nurturing, and reactivation efforts. • Leading data-driven experimentation and optimization efforts through methods such as A/B testing to continuously refine lifecycle processes. • Establishing lifecycle KPIs and routinely reporting on results to stakeholders, ensuring transparency and accountability in customer satisfaction metrics. • Key Performance Indicators • Success in this role is measured through specific customer and commercial outcomes: not engagement rates alone. This includes: • Improved onboarding completion and activation rates, reducing time to first value. • Higher adoption of priority features and repeat, habitual product usage. • A product-led lifecycle that uses behavioural, product-usage, and customer-health signals to deliver timely, personalised interventions at scale. • Earlier identification and conversion of product-qualified growth signals, supporting upsell, cross-sell, and revenue growth. • Reduced churn and stronger retention, renewal, GRR, and NRR outcomes. • Robust lifecycle segmentation and trigger-based journeys that scale across customer tiers, maturity stages, and account potential.
Benefits
• Market-competitive compensation including bonus scheme • Career progression and internal mobility opportunities • 30 days of annual leave, in addition to public holidays • GBP 1.000,00/Year towards our Tuition Reimbursement Program • Company pension scheme • Private medical insurance • Employee Referral Program • Corporate Donation Matching Program • Maternity policy • Company sponsored events / regular team building events • Extra paid perk days - Birthday off, Family/Life Event Day, Volunteering... • Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice. • We are invested in the success of our colleagues, partners, customers, and community. We do this by promoting global collaboration and taking pride in helping, sharing, mentoring, and coaching each other. • Life at AvePoint
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT