Moonpig - Paid Media Manager – Social & Display
In OfficeSeniorEMEASocial Media ManagerMedia Sales RepresentativeReportingTeam ManagementDigital MarketingContent CreationGovernance
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Responsibilities
- Manage and oversee the social media strategy for Moonpig's brand presence on platforms such as Facebook, Instagram, Twitter, LinkedIn. This includes creating content calendars, scheduling posts, engaging with followers, monitoring online conversations about our brands/products, analyzing performance data to inform future strategies and making necessary adjustments based on analytics insights.
- Develop and execute a display advertising strategy that aligns with Moonpig's marketing objectives across various digital channels such as Google AdWords, Facebook ads etc., including setting budgets, creating compelling creatives, targeting the right audience segments, optimizing campaign performance based on data insights.
- Collaborate closely with other departments (e.g., Marketing and Sales) to ensure consistent messaging across all channels while maintaining a unique brand voice that resonates with our customers' needs and preferences. This includes coordinating cross-departmental events, campaigns or promotions where applicable.
- Monitor industry trends in social media marketing & display advertising; stay updated on new tools/technologies to enhance Moonpig’s digital presence while ensuring compliance with all relevant laws and regulations regarding data privacy (GDPR, etc.).
- Develop partnerships or collaborations with influencers who align closely with our brand values & target audience. This includes identifying potential candidates through research/networking; negotiating terms of collaboration including content creation guidelines, deliverables timeline and compensation structure if applicable.
- Oversee the production process for all Moonpig's digital assets (graphics, videos etc.) used in social media posts or display adverts to ensure they meet brand standards & are optimized for each specific platform/channel being utilized. This includes working with designers and other creatives on content creation while ensuring timely delivery of materials needed by the marketing team.
- Manage Moonpig's paid social media campaigns, including setting goals, target audience selection, budget allocation across different platforms & ad formats; monitoring performance metrics such as reach, engagement rate, click-through rates and conversions to optimize for better results in future iterations of each campaign while ensuring compliance with all relevant laws/regulations.
- Develop a comprehensive content calendar that aligns Moonpig's social media activities across various platforms (e.g., Facebook Live events on Mondays, Instagram stories featuring new products every Wednesday etc.) to ensure consistent brand messaging while keeping our audience engaged and informed about the latest news/offers from Moonpig.
- Analyze competitor strategies in social media marketing & display advertising; identify opportunities for differentiation or improvement within these areas that can give us a competitive edge over other similar businesses
Benefits
- We believe in empowering our team to do their best work. Enjoy:
- 💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
- 💆🏽 Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
- 🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
- 📈 Career Growth: Learning allowances, coaching & development programs.
- Want to know more?
- Our Ways of Working:
- We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.
- Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:
- At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
- From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
- We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
- We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
- If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
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