Lumimeds - Copy of Copywriter - LATAM
Requirements
• Proven professional experience as a copywriter. • Previous experience working for an e-commerce company is required. • Demonstrated experience writing copy that supports online customer acquisition, conversion, retention, or product sales. • Strong understanding of conversion-focused writing, customer psychology, and the e-commerce customer journey. • C1 English proficiency or higher is required, with excellent grammar, clarity, vocabulary, and tone. • C1 English proficiency or higher is required • Ability to write professional, natural-sounding copy for U.S. audiences. • Experience writing email and SMS marketing copy. • Ability to follow brand voice, legal, and compliance guidelines. • Strong attention to detail and editing skills. • Comfortable working independently, managing multiple priorities, and meeting deadlines. • Availability to work U.S. business hours. • Must be based in LATAM. • Experience in healthcare, telehealth, wellness, DTC, subscription-based, or regulated industries. • Familiarity with weight-management or patient-focused audiences. • Experience with e-commerce retention, lifecycle marketing, or subscription campaigns. • Understanding of basic marketing and e-commerce metrics, including CTR, conversion rate, AOV, CAC, retention, and A/B testing. • Experience collaborating with performance marketing, creative, growth, or lifecycle marketing teams. • Familiarity with platforms such as Shopify, Klaviyo, HubSpot, or similar e-commerce and marketing tools.
Responsibilities
• Email and SMS campaigns • E-commerce landing pages and website content • Product and service pages • Customer acquisition, retention, and re-engagement campaigns • Collaborate with the Creative Director, marketing, growth, and e-commerce teams on campaigns, promotions, and launches. • Create messaging that supports different stages of the customer journey, including awareness, consideration, conversion, onboarding, and retention. • Adapt copy to different tones, including educational, supportive, persuasive, and conversion-focused messaging. • Ensure all messaging aligns with LumiMeds’ brand voice, business objectives, and compliance standards. • Revise and optimize copy based on campaign performance, customer behavior, A/B testing, and stakeholder feedback. • Occasionally assist with patient-facing and internal communications.
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