Inspira Education - SEO Content Writer
Requirements
• 2+ years of experience in copywriting and editing • Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain), and how to format content accordingly to maximize visibility on SERPs • Strong understanding of Generative Engine Optimization (GEO) strategies, and how to format content accordingly to maximize visibility in LLM-driven environments • Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity. • Exceptional research skills and ability to absorb complex topics and produce targeted content • Demonstrated ability to simplify complex topics into engaging, digestible, and user-friendly content. • Strong collaboration skills • Superior attention to detail and a stickler for accurate grammar • Ability to multitask and meet tight deadlines • Excellent time management skills with the ability to multi-task, meet deadlines, and maintain high standards. • Ability to follow specific guidelines for formatting, SEO, GEO, and conversion • Bonus: Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing • The targeted base pay for this role is: $60,000 USD. Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location. The pay ratio between base pay and target incentive will be finalized at the offer. The pay range is subject to the discretion of the Company.
Responsibilities
• Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content—including blogs, guides, case studies, • Collaborate with the SEO team to optimize content and complete any special projects. • Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals. • Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity. • Stay up to date on the latest developments, trends, and data around the future of higher education. • Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.
Benefits
• Amazing people with a great vision and values • Ability to work directly with co-founders and drive impact super quickly • Your work directly impacts the lives and careers of students across the globe • 100% coverage of health, vision, and dental benefits • Flexible Paid-time Off • Learning and Development Budget • Retirement Savings Plans - 401k with matching • Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans • Note: certain benefits are not provided to 1099 contract worker • Interested in learning more about Inspira Education, please visit Inspira Education Group. • Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
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