Docker - Principal Product Manager, Growth
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Requirements
• Extensive Product Experience: Strong background in software product management, with a substantial, dedicated focus directly within Product-Led Growth (PLG) and self-serve monetization. • Proven Metric Impact: A clear track record of personally moving key SaaS growth metrics, such as Gross Dollar Retention (GDR), Net Dollar Retention (NDR), Trial-to-Paid velocity, or Activation Rates. • Proven Metric Impact: • Strong Analytical Literacy: Advanced experience leveraging product analytics tools and working alongside data science partners to map user patterns and run clean experimentation frameworks. • Strong Analytical Literacy: • Technical Familiarity: Comfort navigating developer ecosystems, cloud infrastructure, or complex multi-product software platforms. • Technical Familiarity: • Collaborative Communicator: Outstanding skills in cross-functional alignment, with a history of successfully leading matrixed engineering and design teams. • Collaborative Communicator: • What to Expect • What to Expect • First 30 Days • Immerse & Align: Deep dive into Docker’s product substrate, user personas, and core growth metrics. Establish a strong collaborative cadence with your matrixed engineering, UX, and analytics team members. • Immerse & Align: • Funnel Audit: Evaluate the existing retention friction points and audit current global onboarding paths to identify immediate optimization opportunities. • Funnel Audit: • Roadmap Calibration: Review the growth operational blueprint, validate initial experimentation backlogs for the Activation and Expansion pods, and set baseline velocity expectations. • Roadmap Calibration: • First 90 Days • Ship Onboarding Upgrades: Launch initial inner-loop onboarding enhancements and behavioral triggers to increase activation rates and compress user time-to-value. • Ship Onboarding Upgrades: • Deploy the Attach Map: Deliver the first iterations of the Product Attach Map, integrating updated global navigation components and persistent discovery paths. • Deploy the Attach Map: • Launch Add-On Architectures: Partner with engineering to operationalize initial distinct, purchasable self-serve layers for specialized portfolios like Security or AI SKUs. • Launch Add-On Architectures: • One Year Outlook (First Year) • Secure Core Lifts: Achieve measurable, sustained improvements in user activation velocity, multi-product attach rates, and baseline Gross Dollar Retention (GDR). • Secure Core Lifts: • Capture Growth Goals: Directly contribute to the PLG Unit’s self-serve ARR targets through high-performing Activation and Expansion engines. • Capture Growth Goals: • Scale the Engine: Establish a highly predictable, automated, and mature experimentation ecosystem that continuously transforms usage patterns into platform guidance and net new expansion revenue. • Scale the Engine: • Docker does not offer visa sponsorship for this role.
Responsibilities
• Lead Growth Pods: Direct the cross-functional Activation and Expansion pods, managing execution and velocity alongside embedded engineering, UX design, and analytics resources. • Lead Growth Pods: • Activation • Expansion • Optimize Onboarding & Setup: Reimagine the global workspace initialization and onboarding journeys within the inner loop of each product to eliminate mid-funnel drop-offs and accelerate time-to-value. • Optimize Onboarding & Setup: • Deploy Behavioral Frameworks: Implement contextual hints, in-app triggers, and the underlying rules engines to seamlessly guide users through complex developer workflows. • Deploy Behavioral Frameworks: • Architect Product Attach Maps: Design and scale global navigation, headers, and persistent in-product discovery routes that reveal multi-product value and drive sequenced product adoption. • Architect Product Attach Maps: • Operationalize New SKUs: Partner with core product and packaging teams to turn advanced portfolio capabilities (such as Security and AI features) into distinct, self-serve purchasable paths. • Operationalize New SKUs: • Stabilize Core Financial Levers: Take accountability for improving the self-serve active use conversion rate, driving Net Expansion Rate (NDR), and improving baseline Gross Dollar Retention (GDR). • Stabilize Core Financial Levers:
Benefits
• Freedom & flexibility; fit your work around your life • Designated quarterly Whaleness Days plus end of year Whaleness break • 16 weeks of paid Parental leave (after 6 months of employment) • Technology stipend equivalent to $100 USD net/month • PTO plan that encourages you to take time to do the things you enjoy • Training stipend for conferences, courses and classes • Equity; we are a growing start-up and want all employees to have a share in the success of the company • Medical benefits, retirement and holidays vary by country • Remote-first culture, with offices in Seattle and Paris • Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be.
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