tonicai - Developer Advocate
Requirements
• 2–5 years in social media, community, content, developer relations, or a related creative marketing role • AI-native: you use AI tools daily to move faster, generate variants, and unblock yourself. You're not experimenting with AI; it's already how you work. • Creative and outgoing: you have ideas constantly and you're not shy about putting yourself out there • Genuinely comfortable on camera. A meaningful part of this job is being the person in the video, and that has to energize you, not drain you. • A strong writer who can shift between a punchy social post and a clear video script • Hands-on with video production: you can take a topic from idea to script to recording to a finished, publish-ready cut (or you're a fast learner who's done adjacent work) • Developer experience is a huge plus but not a requirement. If you've written code, contributed to open source, or spent real time in developer communities, tell us, but if you haven't, strong curiosity about a technical audience matters more. • Comfortable operating without a fully built playbook. Some of what you'll own has never been run, and you'll figure it out as you go. • HOW YOU'LL BE MEASURED • Primary metrics: audience and engagement growth across our channels, and the volume and quality of content you ship • Secondary: influencer program execution (relationships built, activations landed, product engagement driven) and event presence turned into reusable content • Your 30/60/90-day ramp progresses from taking over our existing channels to running social, video, and the influencer program independently
Benefits
• You'll work directly with the Director of Product Marketing, not buried in a large team where your work disappears into committee. What you make is public, visible, and yours. You'll be the face of how Tonic.ai shows up in the developer world, with the autonomy to shape it. • Synthetic data is one of the defining infrastructure categories of the AI era, and https://www.tonic.ai/Tonic.ai is leading it. This is a rare chance to build a community and social content engine from close to scratch, for a platform that developers genuinely find useful. • You won't be maintaining a mature playbook. You'll be turning on programs that have never run, deciding what our voice sounds like on camera and in the comments, and building presence in communities that matter. The feedback loop is short and the surface area is wide. • If you want to be creative and visible — make video, run bold social, crack the influencer program, show up where developers are — and own it end to end, this is the role. • Unlimited paid time off • 401k plan with employer contribution • Medical, dental, and vision insurance • Generous parental leave policy • Remote-friendly work environment
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