The Economist Group - Prospect Lifecycle Marketing Manager
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Requirements
• 4+ years experience with Salesforce Marketing Cloud, including hands-on campaign building and lifecycle automation • Proven experience in email-led acquisition, lead generation, and prospect nurture programmes • Track record of delivering campaigns that drive conversions or revenue growth • Strong understanding of prospect lifecycle marketing and CRM/email automation • Hands-in expertise in SMFC (Salesforce Marketing Cloud) and HTML/CSS for email • Expertise in lead capture strategies, behavioural segmentation, and nurture journeys • Strong analytical mindset with ability to optimise across funnel stages • Ability to translate data into actionable growth strategies • Web analytics tools (e.g., GA4, Adobe Analytics, or similar) • CRM and audience segmentation platforms • Working Arrangements • The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. • AI usage for your application • We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
Responsibilities
• Prospect Lifecycle Strategy & Execution • Build scalable programmes that increase registration rates / email capture • Define and manage lifecycle stage triggers, and progression frameworks • Testing & Optimization • Suggest A/B testing across email journeys, lead capture strategies, and nurture to convert programmes • Analyse performance across acquisition and nurture stages to improve conversion to registration and subscription • Translate insights into scalable improvements across lifecycle programmes • Analytics & Reporting • Define and monitor key metrics across the prospect funnel (Sends, opens, traffic, CTR, registration, engagement, conversion) • Partner with data teams to build reporting frameworks that measure email-driven acquisition and lifecycle impact • Use data insights to inform targeting, messaging, and growth strategy • Cross-Functional Collaboration • Work closely with growth marketing, product, data science, and creative teams to deliver integrated acquisition and nurture strategies • Align lifecycle campaigns with broader audience growth and subscription initiatives • Coordinate campaign planning across email, content, and acquisition channels
Benefits
• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. • We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. • You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
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