ciandt - CI&T - [Job-29014] Senior Marketing Analyst
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Requirements
• 3–7 years experience in B2B marketing, with a strong focus on demand generation, field marketing, and/or events • Proven experience delivering events and programmes that generate pipeline in enterprise or consulting environments • Strong understanding of account-based marketing and complex B2B sales cycles • Hands-on experience with marketing automation and CRM platforms (e.g. HubSpot, Marketo, Salesforce) • Excellent project management skills, with the ability to manage multiple programs simultaneously • Strong stakeholder management and experience working closely with sales teams • Experience working for a global company and/or multicultural teams • Collaboration is our superpower, diversity unites us, and excellence is our standard. • We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and underrepresented groups to our job positions.
Responsibilities
• Events & Field Marketing • Plan and execute a portfolio of B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, CI&T-hosted events, and curated executive experiences • Own the execution of the EMEA events calendar, ensuring alignment with go-to-market priorities, regional growth initiatives, and key industry moments • Identify and develop new executive engagement opportunities and field activations that drive demand generation and pipeline growth • Manage end-to-end event execution, including timelines, logistics, vendors, and delivery across multiple concurrent programs • Demand Generation & Sales Alignment • Partner with vertical marketing and sales leaders to align event programs with target accounts, priority sectors, and regional growth objectives • Collaborate with sales teams on pre-event targeting, invitation strategy, and account-based engagement to maximise participation from high-value prospects • Support structured sales follow-up to convert engagement into qualified pipeline • Lifecycle & Campaign Integration • Design and manage lifecycle and nurture programs that connect event engagement with broader marketing campaigns • Develop pre- and post-event journeys that drive progression from initial interaction to sales opportunity • Partner with content and growth teams to ensure consistent messaging and campaign alignment across channels • Performance & Optimisation • Track and report on program performance in partnership with marketing operations and sales, including leads generated, meetings secured, and pipeline influence • Use insights and data to continuously optimise event strategy, targeting, and lifecycle programs • Contribute to a test-and-learn culture focused on improving conversion and ROI
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