coupa - Director, Demand Generation - 11554

• Multi-Channel Strategy: Own top-of-the-funnel growth and accelerate pipeline velocity through a cohesive digital roadmap including the website, SEO/SEM, AEO, paid social, and content syndication. • Precision ABM: Partner with the Integrated Campaigns and Sales teams to deploy targeted "always-on" and bespoke digital plays for Tier 1 accounts. • Global Matrix Collaboration: Work seamlessly with Global Corporate Marketing to adapt brand-level initiatives for local relevance in EMEA and APAC markets, as well as INTL integrated marketing function to align closely with Sales Campaigns. • Regional Field Communications: Own the Digital Demand engine across the region including close collaboration with field leaders, providing confidence around strategic approach, channel selection and regular reporting and results updates. • Funnel Optimisation: Implement advanced lead nurturing programs to seamlessly guide prospects through the international sales funnel from awareness to consideration to purchase • Data-Driven Optimisation: Establish a strict "test-measure-learn" framework . Utilise data and analytics tools to track key performance indicators (KPIs) and provide consistent, actionable reporting to stakeholders . • Budgetary Stewardship: Institute a "value creation" mindset across all international planning activities, managing operational budgets effectively . • Revenue Focus: You think in terms of "Pipeline Generated" and "Revenue Influenced," not just "Clicks" and "Impressions." • 15+ Years of Experience: You’ve spent significant time mastering the digital landscape in a manager capacity, specifically within the B2B SaaS or Fintech space. • Strategic Mindset: You can zoom out to build a 12-month strategy and zoom in to optimise a $60k/month paid media spend. • ABM/AI Expert: Deep experience with intent data platforms (e.g., 6sense, Demandbase, Usergems, Clay) and executing digital plays that move the needle on specific accounts. • Matrix Native: You are adept at navigating complex, global organisations, influencing stakeholders across time zones and departments without direct authority. • Tech Stack Savvy: Expert-level knowledge of Salesforce, Marketo (or similar MAPs), and the modern ad-tech stack. • Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. • Please be advised that inquiries or resumes from recruiters will not be accepted. • By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.