Dutch - Iterable Lifecycle Marketing Manager
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Requirements
• 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing • 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing) • Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging • Comfort working with funnel data to identify gaps and optimize conversion rates • Extremely detail-oriented with strong QA instincts • Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice • Ability to manage multiple campaigns simultaneously in a fast-moving environment • A bias toward action: ship, learn, iterate • Experience in subscription, DTC, or consumer health/wellness • Familiarity with growth experimentation frameworks and prospect lifecycle measurement • HTML knowledge for email troubleshooting • Experience collaborating with paid growth or product marketing teams
Responsibilities
• Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable • Own day-to-day execution of key prospect moments including: • Lead nurture & prospect engagement sequences • Trial new conversion programs • Abandoned flow re-engagement • Promotional and time-sensitive offer campaigns • Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail • Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand • QA campaigns thoroughly (logic, personalization, rendering, links, timing) • Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate) • Support A/B testing of subject lines, content, offers, timing, and segmentation • Help document and improve prospect lifecycle best practices and templates as the program scales
Benefits
• You'll own the programs that turn interest in Dutch into membership • Your work will have a direct, measurable impact on new member acquisition • You'll help shape how Dutch earns trust before someone ever becomes a member • Competitive annual salary range between $85,000 - $115,000 • Remote working location • Health, dental and vision insurance • Robust holiday schedule • Growth opportunities! • Dutch Guiding Principles • Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being • Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way • Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand • Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand. • $85,000 - $115,000 a year • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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