swap - Marketing Development Associate

• Own the engagement and development of low- and mid-intent inbound prospects over multi-week and multi-month timelines. • Engage prospects across channels including chatbot, email, and light outbound follow-up to understand intent, motivation, and readiness. • Interpret buyer behaviour, content engagement, and conversational signals to assess sales readiness. • Build trust-first conversations focused on learning and relevance rather than immediate product pitching or demo booking. • Partner closely with CRM and Lifecycle Marketing to inform nurture strategy, messaging gaps, and signal thresholds without owning system governance. • Define and uphold clear criteria for when a prospect is ready to be handed off to Sales, ensuring context-rich and trusted transitions. • Provide qualitative insight back to Growth, Marketing, and Sales on buyer language, objections, and buying triggers. • Continuously refine how intent is identified, nurtured, and escalated based on outcomes and feedback from Sales. • What we would like to see • 1–3+ years of experience (or equivalent internship / graduate experience) in marketing, customer engagement, lifecycle, or related roles within B2B SaaS or technology companies. • Demonstrated experience working with inbound leads or prospects prior to explicit sales readiness. • Strong written and conversational communication skills, with the ability to ask thoughtful, non-leading questions. • Comfort operating without quotas, scripts, or rigid playbooks — and exercising sound judgment instead. • Interest in working cross-functionally with Sales, CRM, and RevOps teams in a shared GTM environment. • Ability to interpret qualitative and behavioural signals, not just scores or dashboards. • Organised, self-directed operator who can manage multiple conversations and timelines in parallel. • Familiarity with HubSpot, chat tools, and modern GTM systems (or ability to ramp quickly). • Strong desire to learn how buyer intent develops over time and how marketing work translates into sales outcomes. • Develop core GTM skills including buyer communication, intent qualification, and cross-functional collaboration through hands-on work and mentorship.