Zeta Global - Manager, Field Marketing & Events
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Requirements
• BA/BS degree with 5+ years of event or field marketing experience, preferably within the advertising, media, or adtech industry • Strong understanding of advertising industry conferences, sponsorships, and brand activations that support marketing and sales initiatives • Exemplary communication skills with the ability to collaborate effectively across internal teams and external partners • Highly detail-oriented and organized, with the ability to manage timelines and meet deadlines in a fast-paced environment • Experience managing multiple event and marketing programs simultaneously • Strong written and verbal communication skills; experience supporting thought leadership opportunities and event programming at industry events is a plus • A positive mindset with an enthusiastic and proactive spirit • Willingness to travel as needed to support event execution
Responsibilities
• Support end-to-end event execution — from venue selection and logistics to onsite management and post-event wrap-up • Support the planning and execution of marketing initiatives in collaboration with the events and sales teams to maximize engagement and impact around key industry events • Assist in the execution of key industry tentpole events and sponsorship activations across the advertising and marketing ecosystem • Provide exceptional white-glove client service to Activation’s customers and prospects, serving as a key point of contact throughout the event planning cycle • Conceptualize, plan, and execute exclusive hospitality experiences that support industry events, ensuring programs are delivered on schedule, within budget, and with excellent attention to detail • Support the Activation customer and prospect experience across major events from initial outreach through onsite engagement • Manage external relationships (vendors, venues, agencies, and media partners) to ensure seamless execution and maximum value from event investments • Partner with internal marketing, sales, and operations teams to ensure event activations align with broader marketing and revenue objectives • Track program performance against defined metrics and support post-event analysis to measure success and return on investment in partnership with marketing operations • Maintain and update the annual industry event calendar and event roadmap • Create, maintain, and reconcile detailed event budgets from initial forecast through final actuals • Review, process, and code vendor invoices accurately and in a timely manner in coordination with Finance • Ensure all vendor contracts, SOWs, and W-9s are submitted and approved prior to invoice processing
Benefits
• Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! • The salary range for this role is $110,000 - $125,000, depending on location and experience. • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
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