stayai - Growth Marketing Manager
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Requirements
• Stay AI is looking for a hands-on, technical-minded Demand Generation and Growth Marketing Manager to help drive pipeline across key segments. You’ll play a critical role in executing integrated marketing campaigns, managing our marketing automation tools, and keeping the engine of our demand generation programs running smoothly. • Reporting to the CEO, you’ll work closely with the GTM team to launch and optimize campaigns that create and capture demand, manage marketing CRM/ABM tools, and ensure sales-qualified leads are flowing and converting. • If you're a growth marketer who thrives on making things happen, loves experimenting, and is performance-driven, this role is for you. • 3–5+ years of experience in B2B SaaS demand gen or marketing operations role. Experience in e-commerce SaaS is a huge plus. • Experience across a number of demand generation tactics, including paid media, email marketing, SEM, SEO, content syndication, CRO, direct mail, and events • Proficient in ABM tools, Claude Code, Hubspot, and Clay. • Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines • Analytical mindset; comfortable looking at performance dashboards and making recommendations. • Excellent written and verbal communication skills.
Responsibilities
• Campaign Execution: Collaborate with the CEO and agency partners on campaign planning, development, and execution across email, paid media, webinars, events, and experimental channels. • Marketing Tech & Operations: Own the day-to-day management of our marketing stack (Clay, HubSpot, Chili Piper, etc.), ensuring accurate setup, data hygiene, and campaign execution across platforms. • Landing Page & Form Management: Build and update landing pages, lead forms, and workflows to support campaign launches and lead capture efforts. • Lead Routing & Attribution: Ensure accurate lead tracking, scoring, and routing to Sales; monitor and troubleshoot issues across the funnel. • Email & Nurture Campaigns: Build and deploy segmented email marketing campaigns, nurture sequences, and lifecycle flows. • Run Growth Experiments: Test and iterate across the funnel, from new channels to optimizing our AI strategy, to find what drives results. • Performance Monitoring: Track and report on campaign performance metrics, such as open rates, CTRs, conversion rates, and pipeline impact, and flag optimization opportunities. • Cross-functional Support: Collaborate with Sales, Partnerships, RevOps, and other Marketing team members to support ABM initiatives and new tool integrations. • Audience Targeting: Utilize firmographic, intent, and engagement data from tools like Clay and ZoomInfo to build and maintain segmented account lists for effective outbound and campaign targeting.
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