Coins.ph - Global Director, Product Solution Design
Requirements
• Own the entire user journey and experience lifecycle, identifying pain points and opportunities for continuous improvement. • Develop metrics and KPIs to measure user satisfaction, usability, and design impact. • Drive initiatives to improve user onboarding, engagement, conversion, and retention through superior design. • Collaboration & Communication • Act as the voice of the user in strategic discussions and decision-making forums. • Effectively communicate design vision, strategies, and updates to stakeholders at all levels. • Foster a culture of collaboration, experimentation, and continuous learning within the design team and beyond. • 5+ years of experience in product design, UX/UI, or user experience strategy, with at least 4 years in a leadership or head-of-role. • Proven experience designing for digital products at scale (fintech, crypto, super apps, payments, or e-commerce experience preferred). • Strong portfolio demonstrating deep expertise in design strategy, user journeys, and end-to-end product design. • Mastery of design and prototyping tools such as Figma. • Deep understanding of human-centered design, accessibility principles, and responsive design. • Experience working with cross-functional teams in agile/scrum environments. • Strong analytical and problem-solving skills, with the ability to interpret complex data and translate into design insights. • Excellent communication and storytelling skills; able to influence executive stakeholders. • Background in behavioral science, design psychology, or UX research is a plus. • Prior experience in fintech, payments, digital wallets, or blockchain/crypto industries. • Familiarity with front-end technologies (HTML/CSS, JavaScript) is an advantage.
Responsibilities
• Leadership & Strategy • Define and own the vision, strategy, and roadmap for the Product Solution Design function under Global Product team. • Build, lead, and mentor a high-performing team of Product Designers, UX/UI Designers, Design Researchers, and UX Writers. • Advocate for design excellence and user-centric thinking across all levels of the organization including Coins Payment, Crypto Trading and other products. • Partner with Product, Engineering, Marketing, and Business teams to ensure holistic and cohesive product experiences. • Design Execution & Innovation • Oversee the end-to-end design process, from discovery and ideation to wireframes, prototypes, and final UI. • Implement design systems, frameworks, and tools that drive consistency and efficiency at scale. • Champion design thinking and research-led innovation, integrating user feedback and data into all design decisions. • Ensure designs are accessible, inclusive, and optimized for all platforms (mobile, web, etc.). • User Experience & Journey Ownership
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