ALX Africa - Senior Marketing Manager
Requirements
• 6 to 8+ years of experience or equivalent expertise in B2C marketing, with a track record of owning growth targets and delivering against them. • A hands-on operator: proven ability to plan and run campaigns yourself across digital channels, and to lead agencies and contractors without depending on them to deliver. • A hands-on operator: • Experience working for a start-up or similar fast-paced environment, or demonstrated proactivity, resourcefulness, and ability to thrive in a fast-paced, flexible, and entrepreneurial environment. • Experience working for a start-up or similar fast-paced environment • Strong command of performance marketing, marketing technology, and analytics. Comfortable with numbers and able to make data-driven decisions. • Strong command of performance marketing, marketing technology, and analytics • Experience building a brand and directing creative work (briefing designers, video, and copy) that lands with a young audience. • building a brand • Strong understanding of the 18 to 30 age bracket in Egypt. Strong knowledge of popular culture, social media and digital amplification, content and influencer marketing, demonstrated through campaigns targeting youth. • Excellent written, verbal communication, and presentation skills in both English and Arabic, including delivering in-person events in Arabic. • Experience leading a team, or managing contractors and agencies, to deliver marketing outcomes. • Experience ideating, planning, and running branding and community events. • Experience in marketing and recruitment for training or education programs, and/or a top FMCG company. • Experience in B2B or corporate marketing. • Experience identifying, building, and managing partnerships. • Person Specification/Attributes • Courage: Willingness to speak up, challenge the status quo, and embrace new challenges. • Courage: • Humility: Openness to learning, seeking help when needed, and a focus on serving others. • Humility: • Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey. • Adventure: • Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond. • Initiative: • Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger. • Resilience: • Ownership: Treats the enrollment number as their own, and delivers with their own hands before asking others to. • Ownership: • Commercial mindset: Comfortable with numbers, budgets, and trade-offs, and makes decisions based on data. • Commercial mindset: • This is a full-time hybrid role. Candidates must be based in Cairo and have the right to work in Egypt. • full-time • Preferred Time Zones • The preferred time zone is GMT +2 (Cairo). • Due to the considerable amount of virtual working and interaction with colleagues and customers in different physical locations internationally, it is essential that the successful applicant has the drive and ethic to succeed working in small teams physically but in larger efforts virtually. Self-drive to communicate constantly using web collaboration and video conferencing is essential. As an employee, you will be encouraged to continually develop your capability & attain certifications to reflect your growth as an individual.
Responsibilities
• Marketing Strategy & Planning: Develop the marketing strategy and the enrollment plan for each program intake, covering objectives, target audiences, channel mix, budget, and calendar. Localize our global strategy to the needs and behaviour of Egyptian youth, and build a trusted collaboration with our global marketing function. • Marketing Strategy & Planning: • Funnel Ownership & Growth: Own the applicant funnel from lead to enrolled learner. Improve conversion at every stage and the efficiency of acquisition, and report on performance against targets. • Funnel Ownership & Growth: • Campaign Execution: Plan and run growth campaigns across digital channels yourself, then bring in contractors, freelancers, and agencies to scale what works. Find creative ways to expand our reach online (content, social media, video). • Campaign Execution: • Brand Building, Creative Direction & Content: Build a brand that young Egyptians trust. Set the creative direction for how ALX looks, sounds, and shows up in Egypt, in line with our global brand, and apply it consistently across every channel and touchpoint. Lead content and learner stories that create demand for our programs (for example learner-generated content, alumni stories, and organic social). • Brand Building, Creative Direction & Content: • Offline & Community Marketing: Build brand awareness and generate leads through in-person experiences that delight our prospects and build buzz about our programs (for example campus activations, community events, and partner events), delivered in Arabic for the local market. • Offline & Community Marketing: • Partnerships: Identify, build, and manage partnerships with key stakeholders that amplify our brand and generate new leads (universities, youth networks, influencers, corporates). • Partnerships: • Corporate Training Marketing: Partner with our corporate training team to build our brand with employers and generate demand for our B2B offerings through campaigns, content, and events. • Corporate Training Marketing: • Martech & Analytics: Own our marketing technology stack (CRM, marketing automation, analytics, ad platforms). Track and analyze key marketing metrics, draw insights to identify scalable acquisition channels, and act on them to grow the business. • Martech & Analytics: • Team Leadership: Lead and develop the marketing team, and manage contractors and agencies to deliver against plan. • Team Leadership:
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