OKX - Principal Business Development Manager, User Growth (Affiliate & KOL)
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Requirements
• 8+ years of experience in growth, affiliate, partnerships, or product-led growth roles. • Proven experience owning affiliate or partnership growth end-to-end, including strategy, execution, and results. • Strong product mindset — you think in systems, funnels, and scalability, not just campaigns. • Demonstrated success being measured against hard business metrics (GMV, ROI, revenue, CAC). • Industry Experience (Strongly Preferred) • Experience at a hyper-growth consumer or transaction platform • US Market Expertise • US Market Expertise • Hands-on experience driving growth in the US & EEA markets, ideally in regulated or compliance-heavy environments. • US & EEA markets • A strong, real network of affiliates, KOLs, or growth partners, and a track record of converting relationships into results. • Deep understanding of performance marketing funnels and attribution challenges. • Nice-To-Haves: • Experience operating across both Web2 and Web3 growth mechanics. • Strong personal interest and understanding of the crypto ecosystem. • Familiarity with tracking and attribution tools such as AppsFlyer, Adjust, or Impact. • Prior experience building or scaling teams from early to growth stage.
Responsibilities
• Own the overall affiliate growth strategy for the US and other regulated markets, aligned with company-level acquisition, activation, and ROI goals. • Define affiliate growth as a product capability, including segmentation, commercial models and funnel design • Translate growth strategy into a clear product roadmap, experimentation plan, and success metrics. • Regulated-Market Execution & Compliance-Aware Scaling • Partner Acquisition & Ecosystem Leadership. Build, scale, and manage a diverse affiliate ecosystem, including major affiliate networks, KOLs, communities and publishers. • Data-Driven Performance & Optimization: Own core performance metrics across the funnel: CAC, LTV, ROI, activation rate, trading conversion, and GMV contribution. • Partner with Data and Product teams to ensure clean attribution, reliable tracking, and actionable insights. • Cross-Functional Leadership: Work closely with Product, Engineering, Data, Design, Content, and Marketing to ship high-converting results. • People Management & Team Building • What We Look For In You:
Benefits
• L&D programs and Education subsidy for employees' growth and development • Various team building programs and company events • Wellness and meal allowances • Comprehensive healthcare schemes for employees and dependants • More that we love to tell you along the process! • All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. • If in doubt, please apply directly through our official careers website. • Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
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