lemlist - Website Growth Manager
Requirements
• You come from a growth, marketing, product, or web-related background (CRO, PMM, website, growth engineering…) • You’re motivated by business impact, stay curious by learning from what others do, and constantly challenge the status quo to find better ways to drive results. • You think like a product owner: you bring structure, prioritize rigorously, and execute in a clear and organized way • You communicate clearly with stakeholders and know how to align teams around priorities and decisions • You like working with data: you spot issues, form hypotheses, and measure impact • You’re hands-on with tools: comfortable in a CMS and able to build pages using components autonomously • You have a good eye for UX and consistency even if you’re not a designer • It’s a strong plus if you understand frontend development / done a code bootcamp (like le wagon) • You’re fluent in English
Responsibilities
• Core success metrics: • Frequency & quality of experiments • Page delivery velocity • Conversion rate improvements (visitors → signups/demos) • Consistency & quality of brand experience • Website ownership & execution • Define and execute the website roadmap for lemlist.com and claap.io. • Manage day-to-day updates, launches, improvements, and QA. • Own the CMS (Storyblok): clean structure, reusable components, and smooth delivery. • Build the workflow for localization: AI translation → native review → CMS integration. • Performance, UX & experimentation • Run ongoing experiments across homepage, pricing, and product pages. • Identify friction and opportunities using analytics, heatmaps, and user behavior. • Propose improvements in UX, messaging, structure, and speed. • Ideate and implement conversion levers (interactive demos, pop-ups, layout variants). • Content & design alignment • Build new pages directly in the CMS using components. • Translate design into clean, performant CMS builds. • Challenge copy, visuals, and storytelling to improve clarity and relevance. • Ensure consistent brand experience across all pages. • Work with PMM, Growth, Design, and Engineering to keep the roadmap aligned and ship key projects • Draft specifications when needed and unblock contributors.. • Communicate priorities, timelines, and major updates across teams. • Your first year at lemlist • Months 1–3: Learn and take ownership • Master Storyblok, components, and website architecture. • Identify quick wins, content gaps, and UX friction. • Start shipping improvements & new pages fast. • Set up basic website process (requests → design → build → QA → release). • Set up translation process • → Objective: early measurable impact + fast iteration velocity. • Months 3–6: Improve and iterate • Start a recurring experimentation cadence. • Update and simplify navigation based on user behavior. • Clarify a predictable process for translations and content updates. • → Objective: consistent shipping + noticeable conversion improvements. • Months 6–12: Scale and optimize • Turn the website into a predictable, high-performing acquisition lever. • Build and maintain a long-term roadmap aligned with Growth and PMM. • Push brand experience to a higher standard across UX, design, and storytelling. • → Objective: clear, measurable impact on conversion to free trial
Benefits
• Competitive salary + yearly company bonus • 37 days of holidays/year (+3 from lempire) • Alan Blue premium medical coverage • Swile Meal Tickets • 100% covered Navigo • High-end laptop and tools • Yearly international team retreat • Recruitment Process • Screening call with Erwan • Business Case (async) + Live session with Growth • Cultural fit with CMO and PMM • Reference check
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