smallpdf - Developer Content Marketer
Requirements
• Understanding of PLG or developer-led growth motions • Experience working closely with Product, Sales, or Customer Success teams • Knowledge of French or German language
Responsibilities
• Establish trusted, developer-first messaging • Become deeply fluent in our products and ICP challenges, and translate our domain expertise into clear, accurate, and empathetic messaging for technical decision-makers. • Drive qualified developer discovery through content • Use content as a primary lever to materially increase organic discovery across search and LLM-driven surfaces for high-intent developer problems. • Validate and refine positioning through experimentation • Run high-cadence content experiments across blogs, landing pages, technical explainers, customer stories, and sales assets to identify and validate the narratives that resonate most. • Create credible customer-led use cases • Interview customers directly and produce clear website use cases that help developers quickly assess product fit and trust. • Enable Sales and Customer Success with strong collateral • Deliver and iterate on customer-facing content that supports real sales conversations, onboarding, and expansion, informed by continuous Sales and CSM feedback. • Own editorial strategy • Maintain a forward-looking editorial plan aligned with product launches and GTM priorities, while continuously contributing to and engaging in developer discourse off-site, and enriching content decisions by a deep understanding of our ICPs’ SERPs and LLM queries.
Benefits
• Pdftools is a place where people genuinely care about doing things well. We believe in precision, empathy, collaboration and continuous improvement - and we live those values every day. • You’ll be supported by deep technical expertise, surrounded by kind people and given the space to build something meaningful. With a strong, trusted product behind you and a team committed to solving real problems together, your work will matter far beyond your scope. • Because our technology touches essential workflows around the world, your impact will reach people and organizations who rely on us when trust and integrity matter most. • If you want to help shape the way the world shares information with trust and integrity - we’d love to meet you. • 🌍 Influence the way over 1,000’s world leading organizations handle PDF workflows every day. • 🚀 Push boundaries and dare to fail—that’s how we learn! • 💻 Enjoy the flexibility a remote work environment with the option to meet in one of our offices occasionally to work together and strengthen the team bond. • 🏝️ 30 vacation days—yep, you read that right—that you can take whenever you need them. • 🧳 Need a long break? We offer sabbatical leave to employees who’ve been with us for over 2 years. • 👶 16 weeks parental leave—100% of your salary—for all new parents • 🥧 Possibility of a Phantom stock option plan - PSOP (Conditions apply). • 📚 A well-being budget of up to 2,000 CHF every year that can be used for training and development (plus days off for courses or training) and for physical and mental well-being purposes. • 🤓 Internal knowledge sharing & external coaching to further develop your professional and social skills. • 👩💻 Hack days to challenge you and your team, plus build amazing things. • Please apply using the form below and upload your CV - in English, as it’s the standard working language at Pdftools. A PDF format is preferred.
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