Miro Careers - Head of Marketing Analytics
Requirements
• 10+ years in marketing analytics or data science, with 4+ years in leadership building or scaling analytics functions • Deep expertise in PLG and B2B marketing analytics including self-serve funnels, activation, lead scoring, and pipeline attribution • Proven track record with attribution frameworks, KPI systems, and experimentation programs (A/B testing, MMM, MTA) • Strong technical proficiency with SQL, Looker/Tableau, dbt, and Python/R • Deep understanding of marketing tech stacks (Salesforce, Marketo, Segment, Google Analytics) and cross-system data flows • Exceptional ability to synthesize complex data into clear business insights for technical and executive audiences • Systems thinking with focus on data quality, metric governance, and privacy-by-design principles
Responsibilities
• Build and lead the marketing analytics team, scaling headcount and establishing team structure, processes, and culture • Define strategic vision and roadmap for marketing analytics aligned with business priorities across PLG and enterprise segments • Establish trusted source of truth for marketing metrics in partnership with Marketing Ops, Sales, Growth, and Finance • Design and implement attribution and investment frameworks (multi-touch attribution, MMM, incrementality testing) enabling ROI visibility and optimized budget allocation • Scale experimentation capabilities through testing standards, statistical rigor, and measurement frameworks • Partner with Data Engineering to improve data reliability, metric governance, and reporting infrastructure • Serve as strategic thought partner to marketing leadership and executives, translating analytics into actionable insights
Benefits
• We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board. • Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world. • We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
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