G2 - Senior Specialist, Marketing Analytics and Planning

• We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. • 3-5 years of relevant experience in strategic analysis, planning, and insights generation, coupled with a deep understanding of performance marketing dynamics, data analytics, and corporate finance. • Excellent business acumen, communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented – ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc). • Strong scenario planning, forecasting, and financial modeling skills, combined with high competence in business intelligence platforms. • Experience leveraging AI and machine learning tools (LLMs, AI agents, Python scripts) to automate manual reporting workflows and scale insight generation. • Advanced data skills (e.g. SQL, Python) preferred. • Experience with Lifecycle strategies including acquisition, retention, and customer cohort modeling as well as email marketing reporting. • Experience managing marketing budgets in a marketplace or lead generation business model. • Our Commitment to Inclusivity and Diversity • At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. • For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job. • How We Use AI Technology in Our Hiring ProcessG2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment. • How We Use AI Technology in Our Hiring Process • Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice. • Your Choice Matters: