DEPT® - Director, Creative Strategy, Contract
Responsibilities
• Brand Positioning & Campaign Strategy: Develop compelling campaign-level brand positioning that differentiates clients in crowded markets and resonates with targeted audiences. • Creative Briefs & Territories: Craft sharp, inspiring creative briefs and define creative territories that fuel breakthrough ideas across creative, production, and design teams. • 360° Integrated Strategy: Design holistic creative strategies tailored for full-funnel media plans, with a strong focus on driving upper-funnel brand awareness and mid-funnel consideration. • Cross-Discipline Collaboration: Partner closely with Creative leads, Comms Planners, and Cross-Discipline Media Activation specialists to ensure strategic alignment from concept through execution and optimization. • Client Leadership & Pitching: Lead high-stakes client presentations, workshops, and share-outs, establishing trust with senior marketing stakeholders and executive leaders. • Audience Insights & Culture: Uncover deep audience, cultural, and competitive insights through qualitative research and social listening to inform creative direction.
Benefits
• We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. • We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. • At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. • THE ROLE:As the Director, Creative Strategy, you are a critical strategic architect responsible for shaping how iconic brands show up in the world. You excel at developing sharp brand positioning at the campaign level and translating high-level business goals into inspiring creative briefs and messaging territories. • 8+ years of experience in creative strategy, brand strategy, or integrated planning within a fast-paced agency or brand environment. • Proven track record of developing campaign-level positioning, creative briefs, and creative territories that result in award-winning or business-driving creative execution. • Deep knowledge of 360-degree integrated campaigns, specifically how creative strategy adapts to upper- and mid-funnel media channels (e.g., CTV/OOH, social, creator/influencer, digital, content, experiential). • Exceptional storytelling and presentation skills, with a history of confidently pitching to and managing relationships with C-suite and senior client stakeholders. • Mastery of qualitative and research methods to synthesize complex data into simple, actionable creative springboards. • A value for curiosity and creativity, with a drive to make things that are new, culturally relevant, and compelling—not just sensible. • A proactive, resilient mindset that thrives in fast-paced, dynamic environments with minimal processes. • WE SUPPORT YOU BEING YOU:
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