Eucalyptus - Performance Lead, International
Requirements
• Healthcare or other regulated-industry experience • Multi-market international experience (especially Europe or APAC) • Native or fluent in a second European language (German particularly useful) • Familiarity with measurement methods beyond platform attribution (geo holdouts, incrementality, MMM) • Comfort with SQL or BigQuery, even at a basic query-modify level • Lifecycle or CRM literacy. You've worked closely with a lifecycle team and understand where paid hands off • Hands-on contribution to landing page testing or CRO programmes • Prior experience working with or in-house with a Central Creative and Production model • Fluency with Claude Code or other AI workflow tools. You use AI to make yourself faster, smarter, and more rigorous, not to replace your thinking • What this role isn't • It helps to be upfront about who this role is and isn't for, so we don't waste anyone's time: • It isn't a single-market BAU buyer role. Local BAU buying sits with market-level operators, and this role works across markets • It isn't a Meta-only role. Meta is the deepest channel, but you'll think and work across the full funnel • It isn't a brief-and-review strategy role. You'll be in the account, designing the test, and looking at the data • It isn't an apps-growth role. Apps acquisition mechanics like MMP attribution and CPI optimisation aren't the focus here • It isn't a "stable Meta playbook" role. The platform changes quickly, and the playbook is being rebuilt as it does. You'll enjoy that change rather than resist it
Benefits
• Real scale, real fast - you'll be running campaigns across 6-7 figure monthly budgets across multiple international markets • Real scale, real fast • Set things up from scratch - this isn't just inheriting a running account. You'll stand up new markets from zero, which is rare experience at this level • Set things up from scratch • Creative-first culture - we believe creative is the most important part of marketing, and you'll be in an environment that takes it seriously • Creative-first culture • Direct access to senior leadership - you'll work shoulder-to-shoulder with the Global Head of Performance and a Staff-level specialist from day one • Direct access to senior leadership • Fast feedback, low friction - good ideas get tested quickly here. No months of approvals to move forward • Fast feedback, low friction • Global exposure - running campaigns across markets that most marketers never get near • Global exposure • Hybrid working (3 days/week in our Old Street office) • Annual professional development budget • 25 days holiday + bank holidays • Wellness allowance • Enhanced parental leave (20 weeks paid for primary carers) • At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
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