Boulevard - Lifecycle Marketing Manager - Acquisition
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Requirements
• A customer-centric mindset and passion for helping users unlock the full value of a platform. • 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles (preferably in SaaS) • Proven experience building and optimizing lifecycle campaigns that increase product usage and drive account expansion • Strong technical fluency with Customer.io, Chameleon, and segmentation logic • Working knowledge of Salesforce, Snowflake, and Sigma, and the ability to partner closely with data and ops teams • Ability to independently manage multiple initiatives across cross-functional teams, while maintaining attention to detail • Excellent execution and measurement skills with confidence in creating, launching, and scaling campaigns from end to end • Experience supporting post-sale revenue motions alongside Customer Success or Sales • A background in product-led growth, education marketing, or behavioral trigger campaigns • Familiarity with CS platforms (e.g., ChurnZero, Salesforce, Intercom,e tc) and their role in lifecycle orchestration • Experience building reporting dashboards or working with data teams to create visibility into lifecycle performance • How we'll take care of you: • At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $103,000 - $129,000 per year. For all other U.S. locations, the anticipated base salary range is $86,500 - $111,240 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling. • In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. • 🏝 Take a break whenever you need with our flexible vacation day policy. • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. • 💚 Family planning resources and specialized support programs. • 🔮 Equity: get ahead on the ground floor and grow with Boulevard. • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve. • 📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Responsibilities
• Lifecycle Marketing Manager, Acquisition • This role focuses on how prospects move from initial interest to becoming sales ready. You’ll own lifecycle nurture programs that turn awareness into intent, guiding prospects toward booking time with Sales and ultimately becoming Boulevard customers. • You will work closely with Sales, Enablement, RevOps, Events, Content, and Product Marketing to build lifecycle journeys that connect marketing engagement to pipeline creation. From event follow up and content downloads to inbound interest and account based programs, you’ll shape the strategies that convert engagement into revenue outcomes. • Lifecycle Marketing Manager, Onboarding & Activation • This role focuses on the early customer journey from close through first value. You will design lifecycle programs that help new customers feel confident and successful as they get started with Boulevard. • Working closely with Product, Onboarding, Enablement, and RevOps, you will build programs that complement in product onboarding experiences and live onboarding workflows. Your work will ensure customers understand how to get started, know what success looks like, and reach activation as quickly as possible. • While each role focuses on a different stage of the lifecycle, both positions will work cross functionally to design thoughtful lifecycle experiences that move customers forward. • Acquisition • Design and execute multi channel lifecycle programs (email, SMS, direct mail, outreach) that nurture prospects from first touch through sales readiness • Own top and mid funnel lifecycle strategies that drive demo bookings, lead qualification, and pipeline creation • Partner with Sales and RevOps to define lead stages, nurture paths, and handoff moments that align with sales outreach • Collaborate with Events and Field Marketing on post event nurture strategies that convert engagement into sales conversations • Translate content engagement such as downloads, webinars, and guides into lifecycle programs that move prospects through the funnel • Support account based marketing initiatives through targeted nurture and sales aligned messaging • Analyze funnel performance and optimize messaging, timing, and conversion across prospect touchpoints • Onboarding & Activation • Design and execute multi channel onboarding and activation programs (email, in app, SMS where appropriate) that guide customers from close to first value • Build lifecycle journeys that support product led onboarding and activation milestones • Partner closely with Product to support in product onboarding experiences and education moments • Collaborate with the Onboarding team to ensure lifecycle programs complement live onboarding workflows • Define activation journeys based on product usage signals, setup progress, and engagement behavior • Build proactive nudges, reminders, and educational moments to support stalled or at risk onboarding experiences • Analyze onboarding and activation performance to improve time to value and engagement • Across both roles • Across both roles • Work closely with Ops, Data, and Engineering to align lifecycle programs with CRM and data infrastructure (Salesforce, Snowflake, etc.) • Build scalable lifecycle architecture that supports automation, segmentation, experimentation, and performance measurement • Manage lifecycle execution systems and campaign logic across tools such as Marketo, Customer.io, and Chameleon • Collaborate with lifecycle counterparts across acquisition, onboarding, adoption, and expansion to ensure a cohesive end to end lifecycle experience
Benefits
• Equity options mentioned but no specific details provided.
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