smalls - Manager, Paid Social
Requirements
• You will fully own Paid Social performance from top to bottom. You’ll drive profitable growth by setting a sharp channel strategy and executing it in platform. You’ll be expected to run a highly efficient engine, make smart bets, and communicate performance insights clearly at all levels of the business. • This isn't a role for someone who wants to direct an agency from a dashboard, and it isn't a first time job.This is a hands-on, in-platform role for a seasoned operator who treats Meta as a craft: you know how the auction actually behaves, you have strong opinions about account structure and placement mix, and you can tell the difference between real performance signals and noise. • You've run Meta at scale. You've personally managed seven-figure monthly Meta budgets, ideally at a DTC subscription or ecommerce brand, with deep hands on keys experience, not through an agency. You know firsthand how differently the platform behaves at that level of spend than at a fraction of it. • You have experience with subscription business and understand the dynamics you instinctively evaluate performance through retention and LTV, not just cost per conversion. • You're rigorous about reporting & tech. You design clean tests and you can tell a genuine performance signal from attribution noise. CAPI, EMQ, attribution windows, and view-through dynamics are familiar ground. • You have in-channel creative judgment. You understand why an ad wins for a given audience in a given placement, and you can operate within a shared creative strategy, making it perform in your channel without needing to own the whole system. • You communicate with clarity. You can explain a CPM spike to the exec team without hiding behind jargon, and you say what you think the account needs, directly. • You're a cat person. You care about cats and the people who love them, and you're genuinely excited to build for this community.
Responsibilities
• Own the channel end to end. You’ll drive budget, pacing, forecasting, campaign architecture, in-channel creative strategy, bidding, audiences, placement mix — the full stack of decisions that drive our largest paid channel. You'll be accountable for acquiring high quality customers at efficient CACs. • Optimize for customer quality, not just cost. You'll be responsible for driving against both volume & quality targets — conversions, customer retention, LTV — and you'll tune targeting, creative selection, and bidding toward cohorts that stay, even when that makes the topline CAC number look worse in the short run. • Bring the channel in house. Lead the transition from our hybrid agency model to full internal ownership, leading hands-on account management with ad ops support. • Own creative performance in-channel. Collaborate closely with the Growth Creative Strategist on translating our creative strategy to Meta — determine how we bring our value props to life, testing strategy, and the audience × message × format judgment behind those calls. You'll feed your channel's signals back into the system so wins travel beyond your channel. • Own the measurement, skeptically. Keep our signal quality strong (CAPI, event match quality, AEM), reconcile platform reporting against internal attribution, and contribute to incrementality work — geo holdouts, lift studies — so we're spending against what really drives performance, not what Meta says is real.
Benefits
• Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO. • Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats. • Free Product: Free cat food every month.
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