delinea - Senior Campaigns Marketing Manager
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• At least three years of experience managing ads for Google and LinkedIn • At least five years of experience managing ad campaigns for highly technical products • Experience using AI for content creation or automation (or a great enthusiasm for learning how to do so) • Five years of experience at at SaaS companies • A strong writing ability - we augment with AI but require an articulate and erudite human partner • Experience in campaign reporting - preferably in Hubspot and Salesforce • An understanding of intent data and innovative ways to measure it • We'd Love to See • Experience in IAM, cloud entitlement, or privileged access • A background in data analysis, statistics, or data visualization • A bilingual candidate (English - Spanish)
Responsibilities
• Campaign Strategy & Orchestration, including ABM. • Partner with PMM to define campaign strategy, including campaign and sub-campaign naming, targeting, personas, pain points, value drivers, competition, and partners. • Translate PMM positioning into executable integrated campaigns that align to pipeline and revenue goals. • Build GTM orchestration plans connecting messaging, sales plays, and activation activities across functions. • Prioritize campaigns and manage cross-functional timelines, ensuring alignment across stakeholders. • Design, then implement PPC campaigns. • Conduct monthly and quarterly reviews of PPC spend using dashboards and custom reporting. • Serve as a second for running StrongDM webinars. • Campaign Activation & Execution • Own campaign orchestration across awareness, demand generation, field, partner, and digital channels. • Drive cross-team coordination for campaign execution with defined owners (e.g., AR/PR, digital, events, partner, sales). • Evaluate content needs in partnership with PMM and Content, ensuring creation of gated offers, ungated content, abstracts, webinars, and presentations that fuel campaigns. • Oversee target account inclusion for integrated campaigns, ensuring Sales and SDR/BDR teams are fully enabled. • Cross-Functional Alignment • Partner with PMM on campaign “Main Idea,” key outcomes, and sales enablement deliverables. • Collaborate with Sales leadership to define buying triggers, selling motions, and enablement tools that support campaign objectives. • Ensure campaigns are consistently activated across channels: outbound cadences, LinkedIn air cover, field programs, partner motions, and digital demand generation. • Track campaign performance metrics (pipeline impact, influenced revenue, conversions), provide regular reporting, and iterate for optimization. • What Success Looks Like • Strong alignment between PMM messaging and campaign execution. • Campaigns that feel truly “integrated,” with Sales, Field, Programs, and Partners aligned around the same story, targets, and activities. • Campaign activation delivers both pipeline and awareness outcomes, while being heavily weighted toward lower-funnel/conversion impact. • Clear orchestration ownership—this role is the “hub” that ensures executional pieces connect into one cohesive campaign
Benefits
• We're passionate problem-solvers helping the world's largest organizations protect what matters most: their human and machine identities. • We invest in people who are smart, self-motivated, and collaborative. • What we offer in return is meaningful work, a culture of innovation and great career progression. • At Delinea, our core values are STRONG and guide our behaviors and success: • Spirited - We bring energy and passion to everything we do • Trust - We act with integrity and deliver on our commitments • Respect - We listen, value different perspectives, and work as one team • Ownership - We take initiative and follow through • Nimble - We adapt quickly in a fast-changing environment • Global - We embrace diverse people and ideas to drive better outcomes • We believe weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie. • We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays.
No credit card. Takes 10 seconds.