Motive - Senior Manager, Paid Social and Programmatic
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Requirements
• Strong performance marketing fundamentals • First-principles thinking and problem solving • Creative and messaging intuition • Deep analytical rigor and experimentation mindset • Fluency with AI tools to drive speed, scale, and innovation • This role reports to the Director of Growth Marketing and is remote (US-based). • Bachelor’s degree in Marketing, Business, or related field • 7–10+ years in performance marketing (paid social + programmatic) • Proven track record driving pipeline and revenue impact • Experience in Demand Gen / campaign-driven environments • 2–4+ years managing teams or agencies • Technical Competencies • Paid Social (LinkedIn, Meta) • Programmatic platforms (6sense, Viant, DSPs • Demand generation and ABM strategies • Audience targeting and intent data • Video and display best practices • Content syndication programs • Google Analytics, Tableau, Amplitude • Salesforce, Marketo, marketing data infrastructure • Experimentation frameworks • Incrementality and attribution • Comfort using AI tools for marketing workflows • Experience with ABM strategies and platforms • Background in full-funnel marketing and attribution modeling • Experience managing large-scale budgets • Strong experimentation and growth marketing background • Experience marketing to enterprise audiences (complex buying groups, long sales cycles, multi-stakeholder deals) • Pay TransparencyYour compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits • Pay Transparency
Responsibilities
• Strategic Leadership & Planning • Own and define Motive’s paid media strategy across social and programmatic channels • Translate Demand Gen priorities into scalable, full-funnel paid media plans • Establish clear hypotheses, testing roadmaps, and success metrics • Drive alignment across Demand Gen, Sales, and Lifecycle • Channel Ownership & Execution • Own end-to-end execution across: • Paid Social (LinkedIn, Meta) • Programmatic / ABM platforms (6sense, Viant, DSPs) • Activate and scale Demand Gen campaigns with alignment on: • Target accounts and segments • Messaging and creative • Timing and objectives • Build and scale full-funnel programs: • Account-based prospecting • Retargeting and nurture • Conversion and pipeline acceleration • Lead a video-first strategy to improve engagement and conversion • Optimize content syndication programs for lead quality • Continuously refine audience strategies (ICP, intent, behavioral signals) • Drive optimization across creative, targeting, bidding, and budget • Creative Strategy, AI & Innovation • Partner with Demand Gen, Brand, and Content teams on creative development • Leverage AI tools to: • Accelerate ideation and iteration • Generate messaging and format variations • Improve workflow efficiency • Establish structured experimentation across formats (video, display, native, social) • Continuously test and evolve messaging • Team Leadership & Development • Manage Paid Media Specialist (1 FTE) and agency partners • Set a high bar for ownership, accountability, and performance • Build a culture of testing and continuous improvement • Ensure operational rigor across planning, execution, and reporting • Analytics, Measurement & Optimization • Define KPIs aligned to pipeline, revenue, and efficiency • Build reporting frameworks tying paid media to business outcomes • Lead experimentation strategy: • Creative and audience testing • Budget and channel mix testing • Incrementality testing (holdouts, geo tests, lift studies) • Partner with Analytics and Marketing Ops on attribution and data integrity • Provide insights to inform budget and strategy decisions • Cross-Functional Collaboration • Partner with Demand Generation to activate campaign strategy • Collaborate with Lifecycle Marketing on retargeting and nurture • Align with Sales and SDR teams on account targeting • Work with Marketing Ops and Analytics on measurement and reporting • Partner with Product Marketing and Brand on messaging consistency
Benefits
• $155,000—$186,000 USD
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