Axios - Senior Manager, Experience Optimization

• Subscription, Registration & Paywall Optimization • Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products. • Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion. • Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance. • Establish conversion benchmarks, reporting, and scalable optimization processes across the business. • Conversion Optimization & First-Party Data • Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion. • Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization. • Build and maintain a prioritized experimentation roadmap, using data and testing to drive continuous improvement. • Increase subscription and registration conversion rates through continuous experimentation. • Establish a scalable testing program with measurable improvements across the conversion funnel. • Improve first-party data capture to support personalization and audience growth. • Create seamless onsite experiences that work in concert with lifecycle marketing. • Build strong partnerships across Product, Editorial, Analytics, Revenue, and Growth to drive measurable business impact. • Starting salary for this role is in the range of $130,000 - $150,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location. • Axios is committed to embracing artificial intelligence as a core part of how we work. All team members are expected to actively develop AI literacy and use AI tools to enhance their productivity, creativity, and efficiency. We invest in ongoing learning to ensure every employee is equipped to responsibly and effectively integrate AI into their daily workflows. • What Axios brings to the table besides salary: • 401(k) with employer match • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network • Employer Health Savings Account (HSA) contribution for the high deductible health plan option • Dental and vision coverage • Primary caregiver 12-week paid leave • Generous vacation policy, plus holidays • One mental health day per quarter • Annual learning and development stipend • $100 monthly work-from-home stipend • Tele-mental health services through Headspace • OneMedical membership, including telehealth services • Personal health advocacy resources through HealthAdvocate • Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies • Increased work flexibility for parents and caretakers • Virtual company-sponsored social events • A strong and positive work environment • A commitment to an open, inclusive, and diverse work culture