SentiLink - Strategic Technical Product Marketing Lead
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Requirements
• 4+ years of product marketing or go-to-market experience at a successful enterprise (B2B) SaaS company • Experience owning or significantly contributing to product launches, GTM strategy, or revenue growth initiatives • Demonstrated experience marketing for complex, API-driven products, with the ability to translate technical concepts into clear, compelling value propositions for customer-facing teams • Excellent written and verbal communication skills with an ability to deliver complex information and drive content in a clear and concise manner • Strong operator mindset with a willingness to execute and build from scratch • Comfort working in ambiguous, fast-moving environments • Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution • Analytical and metric-driven mindset • A bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and content • A plus: experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry • A plus: some ability to analyze data (SQL, Excel, and/or basic scripting) • Candidates must be legally authorized to work in the United States and must live in the United States
Responsibilities
• Own GTM strategy and execution for SentiLink’s core synthetic and identity products, with accountability for ARR growth and adoption • Lead cross-functional efforts across Product, Sales, Marketing, and Partner Success to successfully launch and scale products • Drive product launches, model rollouts, and cross-sell initiatives into existing partners • Build and scale foundational GTM systems, including training programs, pricing/packaging guidelines, and sales enablement • Create clear, compelling positioning and messaging that differentiates SentiLink in the market • Develop and maintain concise, one-page marketing battle cards that equip sales teams with actionable competitive intelligence, enabling them to address objections, articulate key differentiators, and improve win rates • Use data and partner insights to continuously refine GTM strategy and inform product direction to help establish SentiLink as the market leader in identity verification • Perform market research, competitive and opportunity analysis • Create and evolve the differentiated messaging for SentiLink’s products and brand • Develop high-impact messaging, positioning, and enablement materials to support Sales and Partner Success • Create repeatable processes for launching, selling, and supporting products
Benefits
• $160,000-$210,000/year + equity + benefits • Employer paid group health insurance for you and your dependents • 401(k) plan with employer match (or equivalent for non US-based roles) • Flexible paid time off • Regular company-wide in-person events • Corporate Values: • Corporate Values: • Deep Understanding • Whatever It Takes • Do Something Smart
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