directive - Head of Creative (Remote Canada)
Requirements
• 5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments • Proven track record in managing creative teams and balancing creative quality with business outcomes • Comfortable presenting department strategy and financial projections to VPs and CMOs, just as much as reviewing a creative brief • Business Acumen • Strong understanding of how a creative department operates as a business • Direct experience managing or having visibility into P&L, margin, and resourcing decisions • You think like an owner and make decisions with financial impact in mind • Hands-on experience with AI creative tools — generative image, AI-powered video, design analytics, or similar • Knows how to integrate AI into real production workflows, not just demo it • Experience with platforms like EyeQuant, Creatify, or Superside is a plus • Communication & Stakeholder Management • Strong communicator with executive presence who can translate creative thinking into business language • Track record of building trust with both creative practitioners and senior leadership • What Success Looks Like:
Responsibilities
• Within six months, you're running the department with full confidence — driving creative quality, owning margin targets, making smart resourcing decisions, and positioning Performance Design as a competitive differentiator in new business conversations.
Benefits
• 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the US is $175,000-$200,000 CAD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. • 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents • 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace • 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • 💰 Financial - Traditional and Roth 401(k) with a 3% company match • 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time • WORK ENVIRONMENT • Directive is a remote-first company. This role operates 100% virtually from your home office. We collaborate through Zoom and Slack. You will need a reliable setup, high-speed internet, and a professional working environment capable of running Adobe Creative Suite and video production software without interruption. • We accommodate global candidates in markets where Directive has established business operations, including Canada, Mexico, and the UK. Current, permanent work authorization in that country is required. Due to the nature of this role, you must be able to remain stationary for extended periods, operate design and video software on Mac or PC, and observe and interpret written and verbal communication consistently. Reasonable accommodations are available for qualified individuals with disabilities — contact [email protected].
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