Affinity.co - Paid Media Manager
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Requirements
• Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles. • 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments • Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement • Proven track record • Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms • Platform expertise • Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools • Technical Proficiency • Daily AI tool usage for campaign optimization, creative testing, and audience research • Daily AI tool usage • Advanced Excel/Google Sheets skills for budget management and performance analysis • Advanced Excel/Google Sheets • Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value • Understanding of B2B marketing metrics • Strategic Thinking • Strategic Thinking • Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact • Full-funnel mindset • Testing methodology expertise including statistical significance, incrementality testing, and experiment design • Testing methodology expertise • Competitive analysis skills with ability to monitor and respond to competitor media strategies • Budget optimization experience with ability to allocate spend across channels for maximum efficiency • Industry Knowledge • Industry Knowledge • Understanding of B2B buying cycles and account-based marketing principles • Understanding of B2B buying cycles • Familiarity with private capital markets preferred but not required • Familiarity with private capital markets • Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes) • Knowledge of privacy regulations • Awareness of emerging channels and willingness to test new opportunities • Awareness of emerging channels
Benefits
• You'll be instrumental in scaling Affinity's growth by building a world-class paid media engine that efficiently acquires high-value customers in the competitive private capital software market. Your expertise in testing, optimization, and AI-powered innovation will directly impact our ability to capture market share and drive sustainable revenue growth. • This is a high-impact role where your strategic thinking and execution excellence will be visible at the highest levels of the organization, with direct influence on company growth and market positioning. • Work Location: Remote or Toronto, Canada • For those located in Toronto, for this role we're embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team. • What you'll enjoy at Affinity: • We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients. • We live our values: • Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being. • Retirement Planning: We offer an RRSP plan to help you plan for your future. • Retirement Planning: • Learning & Development: We provide an annual education budget and a comprehensive L&D program. • Learning & Development: • Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness. • Wellness Support: • Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to succes. • Team Connection: • A reasonable estimate of the current range is $91,200.00 - $114,000.00 CAD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. • With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed. • We use E-Verify • We use E-Verify • Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
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