DEPT® - Principal, Data Analytics (CJA Analyst)
Requirements
• Customer Journey Analytics Mastery: 6+ years of hands-on experience with Adobe Customer Journey Analytics (CJA), with demonstrable depth across: • Customer Journey Analytics Mastery: • Connections and data views • Calculated metrics and derived fields • Segments/filters and other components • Analysis Workspace project and dashboard building • Analytics-Driven Mindset: Strong judgment about which KPIs to surface, which visualization communicates a given trend or comparison best, and how to structure a workspace for clarity and impact. • Analytics-Driven Mindset: • Data Source Versatility: Proven ability to connect varied data sources into CJA and build the visualizations and reporting on top of them. • Data Source Versatility: • Communication & Storytelling: Excellent communication skills, with the ability to defend a metric or visualization choice and explain findings to non-technical audiences. • Communication & Storytelling: • Nice to Have (Not Required): These are pluses, not gating requirements. Strong CJA expertise is what matters most. • Experience with Real-Time Customer Data Platform (RT-CDP) and Adobe Journey Optimizer (AJO). • Real-Time Customer Data Platform (RT-CDP) • Adobe Journey Optimizer (AJO) • Google Analytics (GA4) experience. • Google Analytics (GA4) • Familiarity with tag management (Adobe Launch / Google Tag Manager) and data layers. • Adobe certification (Adobe Certified Expert in Customer Journey Analytics or Adobe Analytics). • SQL or comparable data-query fluency. • TAKE INTO ACCOUNT: • TAKE INTO ACCOUNT: • You will have to communicate with your team members abroad, therefore fluency in English and excellent communication skills (both written and verbal) are a must for this role.
Responsibilities
• Build the CJA Data Foundation: Configure connections and bring datasets from Adobe Experience Platform and other sources into CJA, connecting effectively any data source the business needs to analyze. • Build the CJA Data Foundation: • Model Clean Data Views: Design and maintain data views, including time zones, attribution and allocation settings, and the component setup that downstream analysis depends on. • Model Clean Data Views: • Design the Measurement Layer: Build calculated metrics, segments/filters, dimensions, and date ranges that translate raw cross-channel events into the KPIs the business cares about. • Design the Measurement Layer: • Build Analysis Workspace Projects: Construct freeform tables, companion visualizations, and dashboards structured around the question being answered, choosing the visualization type and layout that make each insight clear. • Build Analysis Workspace Projects: • Turn Data Into Decisions: Apply a strong analytics thought process to every build, deciding which KPIs to surface and translating findings into clear, actionable recommendations for technical and non-technical audiences. • Turn Data Into Decisions: • Protect Data Trust: Validate accuracy across connections, data views, and reports, perform QA and reconciliation, and resolve discrepancies to ensure dependable reporting. • Protect Data Trust:
Benefits
• We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. • We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. • At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. • We enjoy spending time together, working closely with other local colleagues, and getting to know one another. Our Buenos Aires offices (Villa Crespo or Mar del Plata) are fully equipped with refreshments and great common spaces! • Premium healthcare through OSDE for the employee and their immediate family members • Mendel prepaid card with a monthly allowance for grocery purchases • Monthly reimbursements for Wi-Fi/electricity expenses • Monthly reimbursements for training/English classes • 100% covered “Plan Total” membership at Sportclub • Access to a our benefits platform through Bonda • A flexible vacation policy • WE SUPPORT YOU BEING YOU:
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