Atticor - GTM Engineer
Requirements
• 6+ years in software engineering, growth engineering, marketing technology or a closely related technical discipline. • Strong proficiency in JavaScript/TypeScript, HTML, CSS and modern front-end frameworks such as React or Next.js. • Proven experience building and optimizing production websites and landing pages with measurable conversion outcomes. • Strong understanding of APIs, webhooks, third-party integrations and backend services. • Experience designing automated workflows that connect multiple business systems. • Hands-on experience with marketing analytics, event tracking, conversion APIs and attribution technologies. • Familiarity with Google Tag Manager, Google Analytics 4 and major digital advertising platforms. • Experience with A/B testing, conversion rate optimization and performance-driven web development. • Working knowledge of SQL, data structures and data flows between systems. • Experience with Git, modern deployment pipelines, testing and production debugging. • Ability to independently scope technical problems, recommend solutions and execute with limited oversight. • Strong understanding of web performance, responsive design, accessibility and technical SEO. • Experience developing AI-powered workflows using LLM APIs, agentic frameworks or automation tools. • Proficiency in Python or Node.js for scripting, backend services and integrations. • Experience with automation platforms such as n8n, Make or Zapier. • Experience integrating CRM, marketing automation, lead management and call-tracking platforms. • Familiarity with server-side tracking, Google Ads Enhanced Conversions and Meta Conversions API. • Experience with cloud infrastructure, serverless functions and scalable web architectures. • Background in high-volume lead generation, performance marketing or direct-response marketing. • Experience supporting multiple brands, business units or websites within a shared technology ecosystem. • Exposure to lead scoring, predictive analytics or AI-assisted qualification workflows. • What Makes Someone Successful Here • You're a builder first. You enjoy writing code, solving hard technical problems and seeing your work go live. This isn't a vendor-coordination or project-management role. • You think beyond the website. A landing page is one part of a larger acquisition system. You care what happens before someone arrives, after they submit a form, and whether that lead becomes a client. • You move quickly without sacrificing quality. Campaigns move fast and priorities evolve, and your solutions stay reliable and practical. • You have strong product and design instincts. You notice when a page feels slow, a flow creates friction or a design isn't implemented correctly, because those details affect conversion. • You're commercially minded. Engineering decisions should support business outcomes, and you're motivated by gains in conversion rate, lead quality, efficiency and cost per signed case. • You embrace AI and automation. You actively look for ways to eliminate manual processes and solve problems with emerging technology. • You take ownership. You don't wait for every requirement to be prescribed. You ask questions, spot opportunities, propose solutions and follow through.
Responsibilities
• Web Development & Conversion Optimization • Own the development, performance and ongoing optimization of high-converting websites and landing pages across Atticor's legal brands. • Build responsive, accessible, mobile-first experiences with close attention to design fidelity, page speed and usability. • Translate Figma designs and marketing requirements into production-ready web experiences. • Develop reusable components, templates and frameworks that speed up landing page deployment across brands. • Implement and maintain experimentation frameworks, including A/B testing, personalization and CRO. • Optimize site architecture, Core Web Vitals, technical SEO and page performance to improve paid media efficiency. • Partner with performance marketing to test new landing page experiences and improve conversion rates and cost per signed case. • GTM Systems & Marketing Automation • Design, build and maintain the technical systems behind lead generation, attribution, qualification, routing and conversion. • Develop integrations connecting websites, marketing platforms, CRM systems, intake platforms, analytics tools and internal applications. • Build automated workflows that reduce manual work, improve data accuracy and accelerate lead processing. • Improve how leads move from initial acquisition through intake and client conversion. • Develop scalable solutions that work across multiple brands while accommodating brand-specific needs. • Troubleshoot complex integration, tracking and workflow issues across the marketing technology stack. • AI & Growth Engineering • Identify and implement practical uses of AI to improve marketing efficiency, campaign execution, lead qualification and operations. • Build AI-enabled automations and internal tools using APIs, LLMs and workflow orchestration platforms. • Prototype and deploy solutions that streamline repetitive marketing processes and accelerate experimentation. • Evaluate emerging AI and automation technologies and where they can create measurable business value. • Partner with marketing and technology stakeholders to integrate AI-driven capabilities into existing GTM infrastructure. • Analytics, Attribution & Experimentation • Implement and maintain reliable event tracking, conversion tracking and marketing attribution infrastructure. • Work with analytics teams to ensure accurate data flows between ad platforms, websites, CRM systems and intake systems. • Develop technical solutions that support experimentation, funnel analysis and performance measurement. • Diagnose conversion bottlenecks and use data to prioritize engineering improvements. • Establish monitoring and QA processes so tracking, integrations and lead capture run reliably. • Technical Ownership & Collaboration • Serve as a senior technical resource within Marketing, setting development standards and scalable engineering practices. • Own projects end to end, from technical discovery and architecture through development, testing, deployment and optimization. • Collaborate with designers, marketers, analysts and operational leaders to turn business objectives into technical solutions. • Balance engineering quality with the speed and experimentation a performance-driven marketing environment demands. • Create clear documentation and reusable solutions that reduce technical debt and support future growth. • Provide technical guidance and mentorship to other developers and technical marketers as the team grows.
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