deliveroo - Content Creator
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Requirements
• 1–3+ years of experience in social media content creation • Strong understanding of all the main social media channels • A creative eye and strong instinct of what will (or won’t) work on social, you know when something feels off, forced or “too brand” • Proven ability of developing a brands visibility across social media channels and producing engaging social content (portfolio or examples preferred) • Proven track record of success in growing followers and engagement on social media platforms for a brand • Strong understanding of platform trends, formats and internet culture • Experience with filming and editing content (e.g. mobile-first, TikTok-style content) • Extensive knowledge of Adobe Creative Suite • Excellent copywriting skills and a strong sense of tone of voice • Confidence managing and engaging with online communities • Ability to work quickly, creatively and reactively • A highly collaborative mindset and willingness to experiment • Flawless written English • Experience managing multiple stakeholders and deadlines in a fast-paced environment • A self-starter who is comfortable with constant change • Enthusiastic and collaborative team player
Responsibilities
• Creating social-first content in-house across platforms (TikTok, Instagram, Facebook, YouTube Shorts), including ideation, filming, editing and copywriting • Creating content that feels native to each platform (not polished ads), using trends, formats and creator-style storytelling • Developing reactive, trend-led content that taps into cultural moments • Working closely with the Social Media Executive and Social Media Manager to bring the always on social strategy and content calendar to life • Collaborating with the Social Media Executive to oversee day-to-day community management across all channels, including comments, DMs and mentions. Finding opportunities to create content in response and drive brand-led conversations and engagement (not customer service handling) • Acting as the voice of Deliveroo on social, ensuring tone of voice is consistent, engaging and culturally relevant • Identifying opportunities for real-time engagement and reactive content • Collaborating with agencies and on some campaign level content production • Feeding insights from the community into content ideas and future planning • Monitoring social trends, creators and formats to keep Deliveroo at the forefront of culture • Supporting performance tracking by highlighting what content is resonating and why
Benefits
• At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
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