Equip Health - Senior Copywriter
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Requirements
• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field. • 5+ years of professional copywriting experience. • Demonstrated success writing both short-form, conversion-focused copy and longer-form content. • Experience with paid advertising copy (Google/SEM and Meta required). • Strong understanding of digital marketing fundamentals, including funnels, audience segmentation, and testing. • Ability to write with empathy and nuance, especially around sensitive topics. • Proven ability to adapt writing style across formats, from performance-driven copy to educational, editorial, and internal content. • Experience using AI-driven writing tools for brainstorming, variant generation, and workflow optimization while maintaining a human-centric brand voice. • Comfort collaborating cross-functionally in a fast-paced, iterative environment. • Strong attention to detail and ability to manage multiple projects simultaneously while accommodating shifting priorities and deadlines. • Alignment with Equip’s mission, and a desire to learn, collaborate, and make a meaningful impact. • Physical Demands • Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed. • At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. We also strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities. We have an Equip DEIB council, Equip For All; also referred to as EFA. EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip.
Responsibilities
• Write compelling, conversion-focused copy for a number of different channels and audiences, including paid digital ads (SEM, Meta), landing pages, and other touchpoints of the acquisition funnel. • Collaborate with the Social Media Manager to craft organic social media copy across platforms. • Craft scripts for paid and organic videos, podcasts, and other recorded content • Develop longer-form and brand-building content, such as website copy, email campaigns and lifecycle communications, educational and resource-driven content for patients and families. • Support internal and cross-functional content needs, including decks, one-pagers, and product and feature messaging. • Collaborate with Growth and Product Marketing to optimize messaging for performance and engagement, including contributing to A/B testing and using performance data, user insights, and audience research. • Translate clinical and healthcare concepts into clear, accessible, and emotionally resonant language for a wide variety of audiences. • Ensure brand voice consistency across channels while adapting tone for different platforms, formats, and audiences. • Support broader marketing campaigns, product launches, and content initiatives. • Partner with Legal and Clinical teams to ensure all copy is ethically sound, medically accurate, and compliant with healthcare advertising regulations (e.g., HIPAA).
Benefits
• $80K – $100K • Offers Bonus • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • How did you hear about this opportunity? • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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