videa.ai - Associate Product Marketing Manager
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Requirements
• 1–2 years of experience in B2B product marketing or closely related marketing discipline, ideally in healthcare SaaS or tech. • Commercially minded — you understand how marketing connects to pipeline, adoption, and revenue, and you use that to prioritize your work. • Ability to translate product capabilities into crisp messaging that resonates with distinct buyer types and personas. • Strong content and copywriting instincts — you can write a one-pager, a sequence of emails, and a competitive battlecard, and they all sound sharp. • Collaborative by nature, with experience working cross-functionally with Sales, CS, and Product to get things done. • Comfortable with ambiguity and a fast-moving roadmap; you don't need a fully defined brief to get started. • A bias toward action, an ownership mindset, and a focus on practical simplicity over unnecessary complexity. • Most importantly, you care about building technology that improves people’s health. • Experience in healthcare, dental, AI, or regulated environments • Experience in high-growth or startup environments • WHAT IT IS LIKE TO WORK HERE • We win and lose together as one team. Collaboration is not a buzzword here. We share context early, ask for input, and step in to help when someone is stuck. • We hold a high bar, but we stay grounded. We move fast, learn as we go, and stay focused on what matters most for clinicians and patients.
Responsibilities
• Take our core positioning and sharpen it for the buyers and segments that matter most – translating strategy into crisp, targeted narratives that give sales and marketing sharper tools to generate pipeline and win deals. • Own content and campaigns from idea to execution, with a focus on building assets that directly fuel pipeline from first touch through close and iterating quickly based on what works. • Own the messaging and content that powers our SMB GTM motion — running experiments, testing what resonates, and iterating quickly to enable self-serve discovery and reduce dependency on high-touch sales and customer success cycles. • Own consistent product update and release communications that keep prospects and customers informed, surface value, and reduce reactive load on the team. • Collaborate cross-functionally to turn real-world customer challenges into elegant solutions, and commit to shipping improvements continuously rather than waiting for perfect. • Build feature adoption content, upsell messaging, and customer-facing education that supports post-sale CS motions and in-app expansion paths. • Run campaigns and marketing experiments — test, learn, and build repeatable playbooks that feed back into messaging and positioning over time. • Your work will not sit in a slide deck. It will show up chairside.
Benefits
• $80K – $120K • Offers Equity • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here
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