Rapid Micro Biosystems - Senior Manager, Marketing

• This role is based in Lexington, MA US and reports to the Director of Marketing. • ESSENTIAL JOB FUNCTIONS • Leverage AI‑driven insights, predictive analytics, and automation to enhance targeting, personalization, and campaign performance. • Identify market opportunities, customer insights, and competitive trends to guide decision‑making. • Build annual and quarterly marketing plans with clear KPIs and performance targets. • Lead the strategy and execution of ABM programs across key segments and target accounts. • Partner with Sales to define account tiers and personalized engagement strategies. • Develop multi‑channel ABM campaigns that increase account penetration, accelerate deal cycles, and expand customer value. • Measure ABM effectiveness through account engagement, pipeline influence, and revenue impact. • Lead multi‑channel campaigns across digital, content, events, and paid media. • Use AI tools to optimize audience segmentation, creative testing, and real‑time performance adjustments. • Ensure consistent brand messaging across all touchpoints. • Use data and AI‑powered analytics platforms to evaluate campaign effectiveness and inform future strategy. • Own marketing dashboards, reporting, and forecasting. • Optimize spend across channels to maximize ROI. • Oversee relationships with agencies, freelancers, and technology partners, including AI and ABM platform vendors. • Coordinate the design of promotional material and distribute through online and offline channels. • Network with industry experts and potential customers to drive brand awareness. • Gather customer feedback to inform sales and product teams. • Support team needs for internal meetings and deliverables. • Skilled in managing a modern marketing technology stack • PREPARATION, KNOWLEDGE, SKILLS & ABILITIES • Proven work experience as a Senior Marketing Manager or similar role • Familiarity with B2B and B2C advertising campaigns • Experience with CRM, ABM platforms, and modern marketing tech stacks • Demonstrated expertise in Account‑Based Marketing strategy and execution • Hands‑on experience with AI‑powered marketing tools (e.g., predictive analytics, personalization engines, automation platforms) • Proficient in HubSpot and Pardot • Knowledge of SEO and Google Analytics • Strong analytical skills with experience using marketing analytics tools • Experience managing global or multi‑market campaigns • Excellent communication, leadership, and project‑management abilities. • Highly organized and driven • Eager to continuously learn and grow • Strong writing skills to translate complicated technical jargon into customer-facing materials • Minimum BSc in Marketing, Communications, Public Relations or relevant field • 5+ years of progressive marketing experience • WORKING CONDITIONS/PHYSICAL DEMANDS • Flexible to travel less than 20% • Experience working with international businesses • Rapid Micro Biosystems is proud to offer a competitive total compensation package designed to attract, inspire and retain the best talent in our industry. In addition to base pay, our full-time regular employees are eligible for an attractive benefits package, cash incentive opportunities, and an equity grant. • The base annual salary hiring range for this position is $155,000-$170,000 • Starting salaries are determined based on skills, experience, budget and other job-related factors. More information about our total compensation package will be shared with candidates during the recruitment process.