Power Digital - TikTok Advertising Strategist
Requirements
• 2-3 years of digital marketing experience; 1-2 years in an agency setting • Minimum 2-3 years of hands-on experience with TikTok Advertising • Specifically having experience with account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization • Hands-on experience with TikTok pixel and Events Manager setup and QA • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing • Other skills required: • Strong written and verbal communication skills, including running a live working session • Strong organizational and project management skills across many clients at different checkpoints • Discipline to hold scope and say no to work outside the checkpoints • Self-motivated individual with a strong desire to succeed • Confident with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Key Performance Indicators (KPIs) • Managing a full workload indicated by $30K revenue/employee • Client spend growth on TikTok • 90% Client Retention, evaluated biannually • Team Retention (of DRs if applicable): 95% • Most Important Things (MITs) • Excellence in launch execution and account performance, with fast, error-free builds • Accurate tracking of client status and spend • Successful cross-team collaboration • Reliable internal communication
Responsibilities
• Full ownership of strategy and execution of the SMB offer via TikTok Advertising • Account setup and QA, with tracking QA coordinated with internal teams • Initial campaign build, including structure, ad copy, and ads built from client creative • Lead recurring working sessions covering builds, reporting, and optimizations • Move clients to live, spending campaigns on a swift timeline; escalate stalled launches early • Sufficient QA that results in no errors that would negatively impact clients • Effectively own internal communication for the program • Keep client status and spend up to date in a shared tracker • Flag blockers, scope questions, and client feedback to the program lead • Proactively making recommendation to improve efficiency and performance • Excellent marketing and business strategy acumen • Complete understanding of the marketing funnel and how SMB brands succeed on TikTok • Full knowledge of the Power Circuit, and use of Power Digital’s Nova ecosystem and tools as they relate to your role • Ability to navigate roadblocks and adapt within the structure of the offer • Ownership of performance reporting during client sessions • Ability to leverage data to tell a story and articulate results to clients with clear next steps • Employ AI technologies to enhance and optimize business processes
Benefits
• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives
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