hims-and-hers - Director, Product Communications (Hims)
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Requirements
• 10–12+ years of experience in product communications, consumer communications, or related fields • Strong understanding of DTC product-led businesses, including how product, growth, and customer behavior connect • Experience leveraging AI tools and strategies to enhance team and communications performance • Experience owning a defined area of responsibility end-to-end, including shaping direction and driving execution • Strong earned media experience, with a track record of landing stories and building sustained narratives • Experience working across media, influencer, editorial, and event-driven communications • Experience in consumer health or other consumer-facing industries with regulatory or reputational complexity • Strong consumer instincts, with the ability to translate product value into messaging that resonates with real users • Experience leading issue management within a defined scope, with strong judgment in fast-moving or ambiguous situations • Data-driven mindset, with the ability to define success, measure performance, and adjust based on impact • Strong cross-functional leadership and ability to influence Product, Growth, Clinical, and Executive stakeholders • Ability to manage multiple priorities and operate effectively in a fast-paced environment • OUR BENEFITS (THERE ARE MORE BUT HERE ARE SOME HIGHLIGHTS): • Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats • Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws. • It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. • Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address. • To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement https://www.hims.com/global-candidate-privacy-statement.
Responsibilities
• Own Hims product communications across defined categories, with accountability for business impact including awareness, trust, and adoption • Influence Hims product positioning and go-to-market decisions in partnership with Product, Growth, Clinical, Regulatory, Brand and Product Marketing • Lead earned media strategy and execution tied to Hims product priorities, including proactive storytelling and reactive engagement • Drive how Hims products show up across editorial moments, influencer activations, and key external events • Ensure alignment across external and internal communications so teams operate from a consistent and accurate product narrative • Build deep expertise in Hims products and represent the company directly with media, partners, and key stakeholders • Develop and drive thought leadership across physicians, patient communities, and broader healthcare audiences for Hims. • Lead communications for new category expansion in emerging areas of men’s health, and diagnostics, including positioning and launch execution • Lead issue management within Hims product categories, driving clear positioning and response in complex or high-visibility situations • Translate clinical, regulatory, and product complexity into messaging that is clear, accurate, and defensible • Design and execute integrated communications campaigns tied to product priorities, with clear measurement of impact on awareness, trust, and adoption • Track performance, evaluate results, and adjust strategy based on what drives impact • Drive planning, prioritization, and execution discipline within your scope • Collaborate with the Corporate Communications team on issues management tied to product and category topics, including high-scrutiny areas, ensuring clear, credible, and timely responses
Benefits
• The actual amount will take into account a range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant. • Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors. • This job has application limits • To ensure that we can give proper consideration to everyone who's excited about joining Hims & Hers, we ask that you please only apply to a specific role once within a 60-day period. If you weren’t selected this time, you are welcome to check back and reapply after 60 days. • We truly appreciate your interest in Hims & Hers and look forward to staying connected! • Autofill from resume • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Candidate Information • LinkedIn Profile URL • If you don't have a LinkedIn profile, please write NA • or drag and drop here • Do you have 10 years of experience as a communications professional with a focus on product or consumer communications? • Do you have experience leading consumer/product communications for a DTC or tech company? • Are you legally authorized to work in the U.S. without restriction for any employer? • Will you now or in the future require immigration sponsorship by Hims & Hers in order to work for Hims & Hers in the U.S.? • Have you previously worked for hims & hers as an employee or contractor/consultant? • This includes any subsidiary companies, including but not limited to Apostrophe or Honest Health. • Recruiting Privacy Policy • Submit Application • Hims & Hers may use Artificial Intelligence with this application. Learn more.
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