Alpaca - Design Operations Manager, Web Experience
Requirements
• 7+ years of experience across web operations, digital project management, design production, or a web producer role — ideally owning a company's public-facing website. • Strong project-management fluency: intake, prioritization, timelines, stakeholder wrangling, and clear status communication. • A real craft floor. You can independently execute meaningful design and copy edits to a professional standard — comfortable in the design tooling, able to work within an established design system and brand guidelines, and able to write and refine clear, on-voice web copy. You don't need to be the lead designer, but "I only give feedback" is not enough for this role. • Data fluency: comfort setting up and reading web/analytics data (e.g., GA4, and similar), and translating it into decisions. This role becomes ceremonial without metrics. • Working knowledge of SEO and GEO best practices, conversion/funnel optimization, and modern CMS platforms. • Familiarity with A/B testing, personalization, and QA workflows (brand, accessibility/WCAG, SEO checks pre-launch). • Technical literacy to collaborate credibly with engineering on tooling and infrastructure decisions. • Experience with mult-language/multi-region localization projects • Experience standing up or migrating a CMS and building reusable component/template systems. • Background spanning content strategy and multi-channel content (blog, podcast, video). • How we'll measure success • The website is measurably improving on its defined objectives (traffic, funnel conversion, SEO/GEO visibility). • Content and messaging are consistent and well-linked across the site and adjacent channels. • The tooling/infrastructure makes shipping web changes faster and more reliable over time. • The website's craft quality — visual, editorial, and interaction — visibly reflects and elevates the Brand Design standard. • How We Take Care of You: • Competitive Salary & Stock Options • Health Benefits • New Hire Home-Office Setup: One-time USD $500 • Monthly Stipend: USD $150 per month via a Brex Card • Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. • Recruitment Privacy Policy
Responsibilities
• Own the website and keep it current • Drive continuous improvement of the website and keep it up to date, treating it as a living product rather than a set-and-forget asset. • Refine and elevate inputs • Fine-tune stakeholder inputs before they ship: sharpen copy, improve information hierarchy and design, and fill quality gaps in whatever way the work requires. • Uphold and set a consistent bar for brand, voice, accessibility, and visual quality across every page — with the craft ability to make edits directly, not just direct others. • Define, track, and report on outcomes • Set up quantitative metrics tied to the website's objectives, and build the tracking and reporting cadence that keeps teams honest against them. • Consistently review and improve SEO, GEO (generative/AI search), and user-funnel performance, and turn findings into prioritized improvements. • Build the infrastructure • Partner with engineering and other teams to design and develop the tooling and infrastructure behind the site — CMS, Analytics tooling, and supporting systems for blog, support/help content, and related surfaces. • Align teams and messaging • Bring teams together to shape high-level messaging for design and product updates, so the site tells one coherent story. • Facilitate the syncs, reviews, and retrospectives that keep cross-functional work moving. • Connect the content ecosystem • Ensure tight linkage between the website and adjacent content — blog, podcast, and other channels — so traffic, messaging, and discovery flow cleanly to and from the site. • Everything in between • Take on other tasks as needed to move the website and its objectives forward.
Benefits
• New Hire Home-Office Setup: One-time USD $500 • Monthly Stipend: USD $150 per month via a Brex Card • Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. • Recruitment Privacy Policy
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