runway-ml - Copywriter, Product Marketing
Requirements
• 4+ years of experience in product copywriting, growth marketing or a related writing role at a tech or SaaS company • A portfolio that shows range across performance marketing, product copy and in-product writing — not just brand campaigns • Strong instinct for conversion-oriented writing — you think in terms of clarity, action, and outcomes • Experience writing in-product copy (onboarding, feature education, UX microcopy) alongside marketing copy • Comfort working with data — you can look at test results, funnel metrics and engagement data and know what to write next • Experience partnering with product, design, and growth teams in a fast-moving environment • Ability to context-switch across multiple launches and workstreams without losing quality • Experience in AI, creative tools, or developer-adjacent products is a strong plus • Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide. • There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range. • Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates. • WORKING AT RUNWAY • Great things come from great teams. https://www.youtube.com/watch?v=kwmj4ato2kw&ab_channel=Runway We’d love to hear from you. • We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.
Responsibilities
• Write landing page copy, ad copy, and performance marketing assets that drive acquisition and conversion • Own in-product copy — onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs • Write lifecycle and product emails — launches, re-engagement, onboarding sequences, and feature adoption • Own the narrative for launch videos and short-form product films, writing scripts, sharpening others' drafts, and making sure every frame makes the product's value clear • Partner with product marketing on positioning, messaging frameworks, and go-to-market copy for new releases • Collaborate with design and product teams to shape the in-product writing experience • Write and iterate on A/B test variants across landing pages, emails, and ads • Translate complex, technical product capabilities into clear, compelling language for a range of audiences • Maintain consistency in product voice and terminology across all touchpoints
Benefits
• Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Please provide specific examples of your paid ads, landing pages, and email copy, or links to specific areas of your portfolio: • Name the specific tools and what they replaced in your process • Do you agree to allow Runway retain your data to contact you about job opportunities for up to 4 years? • Note: The consent period lasts for 4 years • Recruiting Privacy Policy
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