replicant - Director, Demand Generation
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Requirements
• Proven leader with 6+ years of B2B SaaS marketing experience and 2+ years managing multi-function demand teams (Digital Demand Gen, ABM, and/or Field); ideally within data, AI, or enterprise technology. • You have a track record of driving measurable pipeline growth. You’ve built and scaled marketing systems that directly contribute to revenue, not just leads. • Strategic operator and coach. You’re comfortable rolling up your sleeves and can operate in a fast-moving startup environment, but you’re also skilled at setting vision, creating clarity, and empowering teams to execute with accountability and alignment. • Deep understanding of the full funnel from awareness to opportunity, including how to execute, measure, and optimize each stage. • Analytical and data-fluent. Comfortable interpreting pipeline metrics, salesforce data, and ROI dashboards to drive decisions and communicate impact. • Collaborative, business-minded marketer. You build trusted partnerships with GTM and Exec teams, and thrive in a fast-paced, high-growth environment.
Responsibilities
• Own Replicant’s marketing-led pipeline number: Define the strategy, programs, and budget that deliver predictable growth aligned with business goals. • Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages. • Partner closely with Sales, BDR, and RevOps leadership to align on targets, pipeline forecasting, lead scoring, routing, and reporting • Set priorities and coach the team: Provide strategic guidance, setting KPIs, and creating accountability for campaign quality, conversion rates, and pipeline health. • Be a player-coach: While leading strategically, you’re comfortable stepping in to model excellence to help the team move faster and smarter. • Partner with Corporate Marketing and Product Marketing teams: Ensure messaging and campaigns are unified across all touchpoints and aligned to buyer needs.
Benefits
• 🌴 In-person connection that counts: company-wide offsites and smaller team gatherings designed to make remote work feel personal • 🖥️ Tech & learning stipend: Conferences, books, courses — interested? We’ll fund them • 📍 Remote by design: We’re distributed — no guilt about life events, we trust you to manage your calendar • 🏋️ Health & wellness: Flexible vacations, paid sabbatical after 5 years, comprehensive benefits, plus a stipend to support your physical and mental well-being • 💸 Compensation that matches your impact: competitive salaries in the company you’re helping to build • 📈 Equity with upside: We believe in shared ownership—You’ll own a real piece of a fast-growing AI company • Replicant has three core values. It is critical that everyone who joins the team feels excited and moved by these values as every new team member makes an impact on our culture. • Blade Runners: We take ownership and pride to influence the outcomes of our goals. We are successful, and like a Blade Runner, use the tools at our disposal to reach our objectives. We value open and honest communication and proactively seek feedback along the way. We are a company driven to grow and achieve both individually and as a team. • Bread Makers: We are humble and strive toward an egalitarian culture. No task is too big or too small. We work together to achieve our goals and develop our company mission. We believe that the whole is greater than the sum of its parts in everything that we do. • Självdistans (Self-Distance): Självdistans is Swedish for self-distance. It's the ability to critically reflect on oneself and one's relations from an external perspective. With this in mind, we act with objectivity and always remember that we are not our work. There's no perfect science to growing a team or business, but we trust everyone at Replicant to point out our blind spots and humbly admit their own.
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