kueski - Paid Analytics Manager

• 5+ years of experience in marketing analytics, growth analytics, or a closely related field, with a strong track record of operating autonomously on complex, end-to-end projects. • Deep technical expertise in tracking implementation: tag management (GTM or equivalent), pixel setup, event tracking across web and mobile, and server-to-server integrations for campaign signal optimization. • Strong command of attribution modeling: multi-touch, data-driven, and incrementality-based approaches with the ability to articulate the limitations of each and when to apply them. • Developed analytical sensibility for second-order effects: able to reason about indirect, non-attributable contributions of marketing initiatives and incorporate that thinking into budget and strategy recommendations. • Proficiency in SQL and at least one BI/analytics tool (Databricks, Data Studio, Tableau, or equivalent); able to independently extract and model data without relying on data teams for every pull. • Experience with web analytics platforms (GA4, Adobe Analytics) and behavioral analytics tools (Amplitude or equivalent). • Solid understanding of digital marketing channels and their specific measurement challenges including paid social, SEM, programmatic, affiliate, and CRM. • Experience with A/B testing and statistical analysis applied to marketing measurement. • Clear, concise communicator: able to translate complex analytical findings into strategic recommendations for non-technical stakeholders and senior leadership. • Detail-oriented and proactive, with a high standard for data accuracy and a bias toward action • experience with statistical modeling, machine learning applied to marketing (e.g., MMM, propensity models), and mentorship of junior analysts. • DIVERSITY & INCLUSION • At Kueski we embrace diversity in all forms, systematically promote equity, and ensure everyone feels included with a sense of belonging. We are committed to the full inclusion of all qualified candidates. As part of this commitment, we will make efforts to ensure reasonable accommodations are made during the hiring process. If reasonable accommodation is needed, please let the Talent Acquisition team know.