Cobalt - Growth Marketing Manager
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Requirements
• Experience: 5 - 6 years of marketing experience with a focus on growth, demand generation, or regional marketing, ideally within a B2B technology or cybersecurity environment. • ABM Execution: Demonstrable expertise in account-based marketing strategies, tactics, and modern growth technologies. • ABM Execution: • Field & Customer Focus: Experience planning and executing field marketing strategies and events for both prospects and customers. • Field & Customer Focus: • Technical Proficiency: Proficiency in HubSpot, Salesforce and Intent Platforms (6Sense or UserGems) • Technical Proficiency: • Analytical Skills: The ability to interpret data to derive actionable insights that drive campaign optimization and improve outcomes. • Communication: Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content. • Communication: • Accountability: A strong sense of ownership and the ability to manage multiple projects and meet deadlines in a fast-paced environment. • Accountability: • Technical Proficiency: Direct experience with both UserGems and Qualified • Tools: Hands-on experience with JIRA and Tableau • Tools:
Responsibilities
• Full-Lifecycle Account Progression: Develop and execute integrated marketing plans aligned to company growth objectives, focusing on both new customer acquisition and expansion within existing accounts. • Full-Lifecycle Account Progression: • Buying Committee Penetration: Build multi-touch campaigns to help take prospects through the buyer journey, leveraging multiple channels and tactics such as webinars, events, email, social, and display. • Buying Committee Penetration: • Intent & Movement Orchestration: Use 6sense intent signals and UserGems tracking to trigger precision plays that surround the buying committee and follow previous champions to new target accounts. • Intent & Movement Orchestration: • Customer Marketing & Advocacy: Develop programs to nurture existing customers, leveraging their success stories to drive expansion pipeline and cross-sell opportunities. • Customer Marketing & Advocacy: • Conversion Optimization: Develop strategies to drive pre-qualified applications into sales-qualified opportunities and closed-won deals. • Conversion Optimization: • Content Execution: Own the content for campaigns, including reports, eBooks, white papers, and promotional offers tailored to different stages of the customer journey. • Content Execution: • Sales & Success Enablement: Act as the primary marketing contact for local sales teams, participating in planning sessions and tracking lead follow-up for your region. • Sales & Success Enablement: • Data & Learning: Monitor regional marketing plan metrics and incorporate learnings into programs to ensure lead flow and funnel efficiencies are optimized. • Data & Learning:
Benefits
• Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry • Work directly with experienced senior leaders with ongoing mentorship opportunities • Earn competitive compensation and an attractive equity plan • Save for the future with a 401(k) program (US) or pension (EU) • Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU) • Leverage stipends for: • Work-from-home equipment & wifi • Learning & development • Make the most of our flexible, generous paid time off and paid parental leave • Pay Range Disclosure (For US openings only) • Cobalt is committed to fair and equitable compensation practices. The salary range for this role is ($87,200 - $130,000) + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.
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