studypoint - Director of Paid Search & Conversion Rate Optimization

• Execute day-to-day activities in search advertising campaigns on Google and Microsoft Ads. • Lead conversion rate optimization efforts to improve downstream funnel results for the Paid Search channel. • Collaborate with stakeholders, including leadership, sales teams, marketing team, external partners, etc., across different functions of StudyPoint's business operations. • Develop and deliver critical business intelligence that informs decision-making processes at all levels within StudyPoint. • Align paid search strategies with the overall business goals to ensure a cohesive approach towards growth in SEM investment and revenue generation.