Twin Health - Senior Platform Engineer, MarTech
Requirements
• Bachelor’s degree in Computer Science, Engineering, or related STEM field • 3+ years of relevant experience in MarTech engineering, marketing technology operations, or platform integrations, with ownership of production platforms and stakeholder delivery. • Strong communication and collaboration skills with Marketing, Enrollment, Acquisition, Product, and Data; ability to translate business requests into clear technical requirements and manage expectations. • Have built and operated multi-step customer journeys in a journey orchestration platform (e.g., Braze, Iterable, Customer.io, SFMC), including segmentation, event-triggered logic and Liquid or similar templating • Proficiency in SQL and understanding of customer data models, data quality, and synchronization across engagement platforms, data warehouses, and CRM systems. • Full-stack development experience with HTML, CSS, JavaScript, backend services, and APIs is preferred. • Working programming skills in Python/Java, JavaScript/TypeScript, or a comparable language for automation and integrations, with experience troubleshooting REST APIs, webhooks, and authentication. • This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. • Experience with Salesforce, Snowflake, mail vendor integrations, or communication technologies such as Twilio, Zoom APIs, Firebase Cloud Messaging, AWS SNS, and email delivery infrastructure. • Hands-on experience implementing and maintaining website tracking through a tag management system (e.g., Google Tag Manager, Adobe Tags), including data layer design, tag and trigger configuration, and integration with a consent management platform. • Experience with Git, automated testing, CI/CD, cloud deployments, and platform monitoring or analytics dashboards. • Experience with email deliverability, consent management, or healthcare technology and sensitive customer information. • Prior experience working on AI-native products or internal developer platforms is a plus. • Experience working in fast-paced, high-growth startup environments.
Responsibilities
• Own the configuration, day-to-day support, and continuous improvement of Braze, Hightouch, and related MarTech platforms as shared infrastructure across the business. • Communicate and collaborate closely with Marketing, Enrollment, Acquisition, Product, and Data to understand needs, clarify requirements, align expectations, and provide timely delivery and issue updates. • Manage shared intake and prioritization: define scope, assess effort and urgency, agree on delivery timelines, and escalate competing priorities to engineering leadership. • Standardize reusable Braze Canvas architecture, templates, and build processes, with testing and release checks that streamline delivery from request to deployment. • Maintain reliable integrations across Braze, Hightouch, Snowflake, Salesforce, and mail vendors; ensure accurate customer attributes, events, audience synchronization, and reporting data. • Implement platform personalization capabilities, including Liquid templates, behavioral triggers, and send-time optimization, in partnership with stakeholder teams. • Monitor reliability, data integrity, deployment time, and request turnaround; improve dashboards and automated alerts to detect errors and inform capacity planning. • Troubleshoot platform and delivery issues, coordinate with Braze, Hightouch, and vendors such as RRD Printhouse, and resolve root causes. • Develop and support landing pages, APIs, webhooks, and automation as needs evolve; extend communication integrations to Twilio, Zoom, Firebase Cloud Messaging, AWS SNS, and email services or mail servers. • Implement and govern website tracking via Google Tag Manager, including server-side tagging, consent-mode integration and conversion APIs, so measurement respects user privacy preferences and healthcare data restrictions. • Other duties as assigned.
Benefits
• $145,000 - $165,000 USD • We have been made aware of fraudulent interview requests being sent using the Twin Health's name. All communications will come from official Twin Health channels and a twinhealth.com email address. We will never ask you to complete a text interview or request financial details during the interview process.
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