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idmworks - Digital Marketing Specialist

Remote - USA5d ago

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Requirements

• 3+ years of hands-on digital marketing experience in a B2B environment, with direct ownership of demand generation results • Demonstrated experience with LinkedIn Ads and Google Ads — not just familiarity, but campaign setup, optimization, and ROI reporting • Experience with a marketing automation platform (Pardot, HubSpot, Marketo, or equivalent) • Working knowledge of SEO: keyword research, on-page optimization, and analytics interpretation • Proficiency with Google Analytics (GA4) and comfort building reports from raw data • Strong written communication — you can write compelling ad copy, email subject lines, and social posts without a committee • Ability to manage multiple campaigns simultaneously without losing attention to detail or performance • Comfort working in a lean environment where you own your function end-to-end • Experience marketing technology or cybersecurity products or services • Familiarity with IAM concepts (identity governance, PAM, zero trust, CIAM) — you don't need to be a practitioner, but you need to get up to speed fast • Experience with Salesforce CRM (Sales Cloud) and understanding of the MQL-to-SQL handoff process • Hands-on use of AI tools (ChatGPT, Claude, Jasper, or similar) in marketing workflows — content drafting, campaign ideation, competitive research • Experience managing freelance/contractor relationships via Upwork or similar • Webinar platform experience (BrightTalk, ON24, Zoom Webinars) • Experience with Canva, scheduling tools, WordPress, Google Search Console, GA4, SEMrush or similar, Google Ads (Search, PMax), LinkedIn Campaign Manager, Clari Groove, & Salesforce Account Engagement (Pardot) • IDMWORKS is a forward-thinking company dedicated to providing top-tier identity and access management solutions. Their comprehensive offerings, coupled with their unmatched industry expertise and proven outcomes make them a valuable partner for enterprises needing to enhance their IAM program. • IDMWORKS provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, IDMWORKS will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]

Responsibilities

• Demand Generation & Paid Media: Plan, execute, and optimize paid campaigns on LinkedIn (primary) and Google Ads, Manage audience segmentation targeting CISO, VP of IT, and IAM program leaders at mid-to-large enterprises, Own campaign budget allocation, bidding strategy, and ROI reporting & Develop and A/B test ad creative, landing pages, and CTAs. • SEO & Content Marketing: Manage the IDMWORKS blog and editorial calendar with a focus on IAM, identity security, and compliance topics, Drive organic growth through on-page and technical SEO — keyword targeting, internal linking, meta optimization, and site health, Coordinate with external content writers and brief them on IAM-relevant topics (e.g., IGA, PAM, zero trust, CIAM), & Repurpose content across formats: articles, social posts, email snippets, webinar assets. • Marketing Automation & Email: Own the marketing automation platform (currently Salesforce Account Engagement / Pardot) including list management, segmentation, and lead scoring, Build and optimize nurture flows for MQL-to-SQL conversion across personas and buying stages, Manage email campaigns for events, product launches, and partner co-marketing, & Maintain Salesforce CRM hygiene for marketing-sourced and marketing-influenced leads. • Webinars & Digital Events: End-to-end execution of webinars including promotion, platform management (BrightTalk or similar), and post-event follow-up sequences & Build lead capture and attribution for virtual events and partner co-branded webinars. • Website Maintenance: Work with our web developer to oversee website content updates to support marketing initiatives, enhance user experience, and ensure consistent brand messaging. Monitor site performance, implement improvements, and collaborate with internal teams on ongoing website enhancements. • Analytics & Reporting: Build and maintain a multi-channel performance dashboard tracking MQLs, CPL, pipeline influence, and channel ROI, Report weekly to Director, Field & Partner Marketing and quarterly to CRO, & Use data to drive optimization decisions — cut what doesn't work, double down on what does. • Contractor & Vendor Management: Source and manage Upwork or agency contractors for design, content, landing page development, and Google Ads support & Create briefs, review deliverables, and hold contractors to SLAs. • What Success Looks Like: • Audit and benchmark current channel performance across SEO, paid, email, and social. • Establish a weekly reporting cadence tied to MQL, SQL, and pipeline influence metrics. • Launch or optimize at least one demand generation campaign tied to an active sales play. • By End of Year 1 • Grow qualified inbound lead volume by a measurable, agreed-upon percentage, • Own a content and campaign calendar aligned to IDMWORKS solution launches, partner activities, and industry events. • Build and maintain a contractor/vendor bench for design, web, and content support. • Demonstrate clear attribution from marketing activity to pipeline and bookings.