Senior Manager, Data - Fundraising and Marketing (Remote)
RemoteSeniorNAData AnalyticsOil & GasAccount ManagerSenior EditorPythonDocumentationFundraisingSQLLTV
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Requirements
- We recognize that strong candidates may not meet every requirement listed below. If this role excites you, we encourage you to apply.
- 8+ years of experience in analytics, data science, or quantitative strategy roles, including a track record of driving marketing, growth, or fundraising performance through analytics
- Strong experience setting vision and priorities for data products from significant ambiguity
- Strong systems thinking and experience designing measurement systems that compound in value and reduce recurring friction
- Advanced SQL skills and demonstrated experience building production-grade data models in a data warehouse
- Strong Python proficiency
- Experience building forecasting models (e.g., revenue, LTV, retention)
- Experimentation and performance measurement experience (e.g., A/B testing, quasi-experimental methods, ROI evaluation)
- Ability to navigate ambiguity and independently shape how data informs organizational strategy
Responsibilities
- Data Product and Metrics Ownership
- Set vision and priorities for how data supports fundraising and marketing strategy, based on a deep understanding of GiveDirectly’s fundraising model, donor lifecycle, and growth strategy, across revenue streams
- Define, standardize, and document core fundraising and marketing KPIs (e.g., retention, LTV, revenue forecasting metrics) to drive fundraising goals
- Design and build robust data models in the warehouse that serve as the source of truth for fundraising reporting - weekly, monthly, quarterly and annually
- Establish clear, trusted source-of-truth datasets and metric logic used consistently across Fundraising, Finance, and Leadership, continually folding learnings in to update the metrics and definitions
- Identify recurring analytical needs and convert them into scalable, automated data products
- Scope and prioritize fundraising data products in partnership with Fundraising and Marketing Data stakeholders
- Partner with data engineering on upstream data quality and pipeline improvements, while owning the downstream analytical layer
- Continuously reduce ad hoc reporting by investing in durable systems that compound in value over time
- Strategic Fundraising and Marketing Analytics
- Serve as the primary data partner to fundraising and marketing leadership, informing strategy across acquisition, retention, and revenue expansion
- Build and maintain revenue forecasts and donor cohort models to guide annual planning and budget allocation
- Support channel investment decisions with clear ROI frameworks, experiment design, and performance analysis
- Proactively surface decision-relevant insights, even when questions are not fully formed
- Donor & Revenue Insights
- Conduct deep-dive analyses into donor cohorts, retention drivers, churn patterns, and cost per dollar raised to drive continuous improvement on fundraising performance
- Evaluate marketing and fundraising initiatives using appropriate analytical methods (including experimentation where feasible, though not all channels support large-scale testing)
- Translate complex analyses into clear recommendations for non-technical stakeholders that drive fundraising improvements
- Surface high-leverage opportunities to improve conversion, retention, and revenue durability
- Data Infrastructure & Platform Contribution
- Collaborate with data engineers and analytics peers to improve data quality, access, and trust
- Partner with the Salesforce Lead to ensure CRM data structure and integrity support accurate reporting and scalable downstream modeling
- Contribute to the long-term roadmap for fundraising data architecture, ensuring systems are designed for scalability and compounding insight generation over time
- Contribute to improvements in GiveDirectly’s data capabilities such as adopting conversational analytics
- Maintain high standards of analytical rigor, documentation, and reproducibility
Benefits
- At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here.
- Read more about our compensation philosophy
- The United States base salary for this role is $129,000, with an additional 10% bonus index.
- United States
- This role is fully remote, so if you are not based in the US, we will share an estimated salary benchmark for the country you are based in during the hiring process.
- At GiveDirectly, we work to ensure that you have everything you need to excel in your role and on your team, including:
- A positive and supportive team with opportunities for advancement
- A demonstrated commitment to helping all staff develop and grow
- A competitive salary, including bonus
- A robust health benefits plan (exact details will vary by country)
- Flexible paid time off
- Allowances for desk set-up and learning and development
- Working at GiveDirectly
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